# Nat Habit: Cosmetics, Gurugram, India

> Nat Habit: Nat Habit is a direct-to-consumer beauty and personal care brand based in Gurugram, Haryana, India. Based in Gurugram, India. Founded 2018.

Source: https://millionrounds.com/startup/nat-habit (Millionrounds; every figure on the page links to its filing or article)

India · [Cosmetics startup](https://millionrounds.com/companies)

# Nat Habit

Nat Habit is a direct-to-consumer beauty and personal care brand based in Gurugram, Haryana, India.

Email

Funding reported Last round: Series B

Cosmetics Gurugram, India

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Company summary

- **Founded:** 2018 8 years old
- **Team:** 220 201 to 1,000 people
- **Funding reported:** 16.2M as listed, currency not stated
- **Last round:** Series B Dec 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Nat Habit has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Nat Habit

Nat Habit is a direct-to-consumer beauty and personal care brand based in Gurugram, Haryana, India.

Founded in 2018 by Gaurav Agarwal and Swagatika Das, the company focuses on offering 100% natural, freshly made, and preservative-free products inspired by Ayurvedic solutions and traditional Indian home remedies. Their unique "FRESH" manufacturing model ensures that products are prepared daily in their Ayurvedic kitchens immediately after an order is placed, allowing for rapid delivery and maintaining the highest quality. The brand offers a wide range of beauty and wellness products, including skin care, hair care, and body wellness items. All products are made without chemicals or preservatives, emphasizing natural ingredients like whole grains, herbs, and oils. Nat Habit targets conscious shoppers, particularly women aged 25 to 45, who prioritize natural wellness and sustainability. With a growing customer base of over 1.5 million, the company aims to redefine personal care by making high-quality, natural products accessible to everyday consumers.

## What company datasets say Nat Habit raised

Funding, as reported

Reported in all **16.2M** in the source's currency

Rounds **5**

Last round **Series B**

Last round size **10.2M**

Last round date **Dec 2023**

Investors listed **15**

## On 2 portfolio pages

Investors who name them

- [Whiteboard Capital](https://millionrounds.com/fund/whiteboard-capital)
- [OTP Ventures](https://millionrounds.com/fund/otp-ventures)

Each firm lists Nat Habit on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

herbal shampoos ayurvedic herbal hair oils consumers herbal skin firming cold pressed oils customer engagement herbal face care herbal skin brightening herbal face packs exfoliating scubs winter care manufacturing herbal anti-hair fall masks hair care herbal scalp massage oils

Built with from their website

Google Maps Docker Google Tag Manager Excel Impact Google Sheets Tableau dbt Salesforce CRM Analytics YouTube Adobe After Effects

+8 more

Repro Google Workspace CloudFlare Viewport Meta LinkedIn Ads AppsFlyer PostgreSQL webpack

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, 45612, SIC 2842, 2844, 5999
- **Region:** Haryana
- **Revenue:** 12M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/nat-habit)

## Cosmetics in India

Startups like it

- [**SUGAR Cosmetics** Mumbai · founded 2015 *Raised*](https://millionrounds.com/company/sugar-cosmetics)
- [**Peep Beauty** Startup *Raised*](https://millionrounds.com/company/peep-beauty)
- [**Primacy Industries Private Limited** Mangaluru · founded 2007](https://millionrounds.com/startup/primacy-industries-private-limited)
- [**82 E** Mumbai · founded 2021](https://millionrounds.com/startup/82-e)
- [**Vedic Cosmeceuticals Pvt Ltd** Noida · founded 2003](https://millionrounds.com/startup/vedic-cosmeceuticals-pvt-ltd)
- [**WishCare** Kolkata · founded 2019](https://millionrounds.com/startup/wishcare)
- [**Wikka - Potions for Aromatherapy** New Delhi · founded 2009](https://millionrounds.com/startup/wikka-potions-for-aromatherapy)
- [**The Good Glamm Group** New Delhi · founded 2021](https://millionrounds.com/startup/the-good-glamm-group-2)

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