# Mypura: Consumer goods, Chester, United Kingdom

> Mypura: Mypura, operating as Pura, is a UK-based eco-ethical baby care brand founded in 2019/2020. Based in Chester, United Kingdom. Founded 2020.

Source: https://millionrounds.com/startup/mypura (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Consumer goods startup](https://millionrounds.com/companies)

# Mypura

Mypura, operating as Pura, is a UK-based eco-ethical baby care brand founded in 2019/2020.

Email

Funding reported Last round: Seed

Consumer goods Chester, United Kingdom

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Company summary

- **Founded:** 2020 6 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** 5.7M as listed, currency not stated
- **Last round:** Seed Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Mypura has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Mypura

Mypura, operating as Pura, is a UK-based eco-ethical baby care brand founded in 2019/2020.

The company specializes in affordable, 100% plastic-free, and biodegradable baby wipes and nappies. Headquartered in Chester, Cheshire, Mypura was established by parents Guy and Abi Fennell with the mission to make sustainable baby products accessible to all while reducing plastic pollution. Mypura offers a direct-to-consumer range of skin-friendly baby care products, including baby wipes made from plant fibers and nappies crafted from organic cotton. All products are designed to be compostable and free from harmful chemicals. The brand primarily targets environmentally conscious parents in the UK and the United States, focusing on families seeking safe and natural alternatives. Mypura is a certified B Corporation, reflecting its commitment to high social and environmental standards, and has secured significant investment to support its growth.

## What company datasets say Mypura raised

Funding, as reported

Reported in all **5.7M** in the source's currency

Last round **Seed**

Last round size **5.7M**

Last round date **Feb 2022**

Investors listed **2**

## The company, in detail

What they build

Known for

consumers consumer goods & retail plant fiber wipes sustainable baby care uk plastic wipe ban advocacy plant-based baby wipes manufacturing eco-friendly baby wipes recyclable packaging information technology & services nappicycle nappy recycling sustainable manufacturing environmental impact reduction carbon-neutral manufacturing allergy uk certified flushable wipes

Built with from their website

Google Maps Google Tag Manager Paypal Clarity SDM Klaviyo CloudFlare Viewport Meta Google Places Facebook SDK Shop Pay

+8 more

Google Maps Platform Priority Hints Google Font API Microsoft Exchange Apple Pay FeedBurner Microsoft 365 Apps & Services Mobile Friendly

- **Sector:** Consumer goods
- **Industry code:** NAICS 33999, 325620, 45612, SIC 2048
- **Region:** England

## Consumer goods in United Kingdom

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