# My 1st Years: Retail, Northampton, United Kingdom

> My 1st Years: My 1st Years is a prominent e-commerce retailer based in the United Kingdom, specializing in high-quality personalized gifts for babies...

Source: https://millionrounds.com/startup/my-1st-years (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Retail startup](https://millionrounds.com/companies)

# My 1st Years

My 1st Years is a prominent e-commerce retailer based in the United Kingdom, specializing in high-quality personalized gifts for babies, toddlers, and children.

Email

Funding reported Last round: Series A

Retail Northampton, United Kingdom

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Company summary

- **Founded:** 2010 16 years old
- **Team:** 120 51 to 200 people
- **Funding reported:** 7M as listed, currency not stated
- **Last round:** Series A Jan 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for My 1st Years has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About My 1st Years

My 1st Years is a prominent e-commerce retailer based in the United Kingdom, specializing in high-quality personalized gifts for babies, toddlers, and children.

Founded in 2010 by Daniel Price and Jonny Sitton, the company has evolved from a small startup into one of Europe's largest personalized gifting businesses. It began with the creation of personalized baby shoes, which quickly gained popularity and highlighted a market need for unique baby products. Headquartered in Northampton, My 1st Years offers a wide range of customizable products, including shoes, toys, clothing, and home accessories. The company emphasizes customer experience with services like next-day delivery, luxury gift packaging, and a robust online shopping platform. With a commitment to quality and customer service, My 1st Years has built a diverse clientele, including high-profile figures, and aims to be the leading personalized baby brand globally.

## What company datasets say My 1st Years raised

Funding, as reported

Reported in all **7M** in the source's currency

Rounds **2**

Last round **Series A**

Last round size **6.2M**

Last round date **Jan 2017**

Investors listed **2**

## On a portfolio page

Investors who name them

- [Beringea](https://millionrounds.com/fund/beringea)

Each firm lists My 1st Years on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

activity toys first birthday gifts baby bedding baby gift international baby gift for first birthday consumers custom baby gift shop baby gift delivery character toys eco-friendly gifts customization nursery furniture baby towels birthday gifts enterprises baby gift wrapping

Built with from their website

Reviews.io Canva HREF Lang Adobe Express Clarity SDM Klaviyo YouTube Google Workspace Later Pinterest

+8 more

CloudFlare Viewport Meta Hootsuite Bogos Bitnami JasperReports Cascade CMS Yotpo AI

- **Sector:** Retail
- **Industry code:** NAICS 454110, SIC 3999, 5961
- **Region:** England
- **Revenue:** 1M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/my-1st-years)

## Retail in United Kingdom

Startups like it

- [**Cennox** Camberley · founded 2004 *Raised*](https://millionrounds.com/company/cennox)
- [**Farmdrop** London · founded 2012 *Raised*](https://millionrounds.com/company/farmdrop)
- [**Ecrebo** Reading · founded 2010 *Raised*](https://millionrounds.com/company/ecrebo)
- [**Papier** London · founded 2015 *Raised*](https://millionrounds.com/company/papier)
- [**MishiPay** Thornton Heath · founded 2015 *Raised*](https://millionrounds.com/company/mishipay)
- [**Heroes** London · founded 2020](https://millionrounds.com/startup/heroes)
- [**Zapp** London · founded 2020](https://millionrounds.com/startup/zapp)
- [**Olsam.** London · founded 2020](https://millionrounds.com/startup/olsam)

## Is this your company?

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