# MutualMarkets: Marketing & advertising, New York, United States

> MutualMarkets: MutualMarkets, founded in 2021 by Co-CEOs Alan Gould and Eric Gould, is a New York-based company focused on transforming advertising and...

Source: https://millionrounds.com/startup/mutualmarkets (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# MutualMarkets

MutualMarkets, founded in 2021 by Co-CEOs Alan Gould and Eric Gould, is a New York-based company focused on transforming advertising and co-marketing through its AI-powered SmartBurst Platform.

Funding reported Last round: Pre-seed

Marketing & advertising New York, United States

Company summary

- **Founded:** 2021 5 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** $3.0M in dollars
- **Last round:** Pre-seed Feb 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MutualMarkets has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MutualMarkets

MutualMarkets, founded in 2021 by Co-CEOs Alan Gould and Eric Gould, is a New York-based company focused on transforming advertising and co-marketing through its AI-powered SmartBurst Platform.

The company aims to modernize the traditional processes of forming brand alliances, which often involve lengthy negotiations and manual efforts. By leveraging advanced artificial intelligence, MutualMarkets creates a seamless marketplace for brands and content owners, enhancing how they engage with their audiences. The SmartBurst Platform connects brands with entertainment content such as TV shows, movies, and games, facilitating co-marketing campaigns. Key features include a proprietary marketplace for partnership opportunities, tools for managing digital ad creatives, audience targeting insights, and a comprehensive content database. MutualMarkets primarily serves the B2B sector, helping brands execute effective marketing campaigns and collaborate on digital ads. The company is headquartered in Franklin Lakes, NJ, with an operational presence in New York.

## What company datasets say MutualMarkets raised

Funding, as reported

Reported in all **$3.0M** in dollars

Rounds **1**

Last round **Pre-seed**

Last round size **$3.0M**

Last round date **Feb 2021**

Investors listed **8**

## Founders and team

From MutualMarkets's own website: 2 founders.

**Alan Gould** Founder & Co-CEO

**Eric Gould** Founder & Co-CEO

## On a portfolio page

Investors who name them

- [Purple Sage Ventures](https://millionrounds.com/fund/purple-sage-ventures)

Each firm lists MutualMarkets on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

brand halo effect cross-platform campaigns partnership discovery performance analytics enterprises co-marketing campaigns digital ad innovation content analysis brand partnerships information technology & services entertainment content advertising & marketing enterprise software ai-driven matchmaking ai platform automated partner identification

Built with from their website

Google Tag Manager Linkedin Insight Tag YouTube Google Workspace Viewport Meta LinkedIn Ads Facebook SDK Webflow Hosting Google Meet Google Font API

+8 more

Mobile Friendly Open Graph Amazon Route 53 Facebook Pixel Linkedin Marketing Solutions Netlify Google Analytics Google Analytics 4

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 513210, SIC 7311, 7372
- **Region:** New York
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/mutualmarkets)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

Add your raise, your deck and your story, and put MutualMarkets in front of investors. Or tell us what we have wrong.

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