# MUOV: Sporting goods, Slough, United Kingdom

> MUOV: MUOV is a sports technology company based in the United Kingdom, focused on enhancing indoor cycling experiences. Based in Slough, United Kingdom.

Source: https://millionrounds.com/startup/muov (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Sporting goods startup](https://millionrounds.com/companies)

# MUOV

MUOV is a sports technology company based in the United Kingdom, focused on enhancing indoor cycling experiences.

Funding reported Last round: Equity crowdfunding

Sporting goods Slough, United Kingdom

Company summary

- **Founded:** 2014 12 years old
- **Team:** 18 11 to 50 people
- **Funding reported:** 3.1M as listed, currency not stated
- **Last round:** Equity crowdfunding Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MUOV has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MUOV

MUOV is a sports technology company based in the United Kingdom, focused on enhancing indoor cycling experiences.

Founded in 2014 and rebranded from Muoverti in 2024, MUOV aims to transform how athletes train by providing a realistic and immersive cycling environment. The company has raised over $4.1 million in funding, including a successful crowdfunding campaign. MUOV offers a range of services centered around its innovative indoor cycling technology. This includes a proprietary app that creates a 3D cycling environment, smart training simulations with dynamic resistance control, and integration with esports and interactive fitness platforms. Their flagship products are smart indoor bikes featuring a unique tilting mechanism that allows for lateral movement and steering, enhancing the training experience. MUOV is committed to quality and sustainability, with most manufacturing conducted in the UK. The company targets a diverse audience, including professional athletes, recreational cyclists, and fitness enthusiasts.

## What company datasets say MUOV raised

Funding, as reported

Reported in all **3.1M** in the source's currency

Rounds **4**

Last round **Equity crowdfunding**

Last round size **370k**

Last round date **Dec 2022**

Investors listed **1**

## The company, in detail

What they build

Known for

hardware health care consumers equipment virtual environments adjustable frame sizes information technology & services cycling gamification elastomer-guided tilt training apps compatibility sporting goods manufacturing information technology simulation hospital & health care hardware innovation indoor cycling bike

Built with from their website

Klaviyo Shopify Product Reviews YouTube CloudFlare Max Mega Menu Viewport Meta Google Drive Element UI Shop Pay Priority Hints

+8 more

Microsoft Exchange Apple Pay Microsoft 365 Apps & Services Mobile Friendly Shopify Open Graph Amazon Route 53 American Express

- **Sector:** Sporting goods
- **Industry code:** NAICS 33992, 336991, 334419, SIC 3599,
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/muov)

## Sporting goods in United Kingdom

Startups like it

- [**CLASSIC FOOTBALL SHIRTS LIMITED** Huntingdon · founded 2015](https://millionrounds.com/startup/classic-football-shirts-limited)
- [**SportPursuit** London · founded 2011](https://millionrounds.com/startup/sportpursuit)
- [**Silverfish UK Ltd** Saltash · founded 1999](https://millionrounds.com/startup/silverfish-uk-ltd)
- [**Griptonite** Newcastle upon Tyne · founded 2009](https://millionrounds.com/startup/griptonite)
- [**hylo** London · founded 2020](https://millionrounds.com/startup/hylo-3)
- [**Rutland Cycling Ltd.** Northampton · founded 1981](https://millionrounds.com/startup/rutland-cycling-ltd)
- [**Jöttnar** Cardiff · founded 2011](https://millionrounds.com/startup/j-ttnar)
- [**Hytro** London · founded 2018](https://millionrounds.com/startup/hytro)

## Is this your company?

Add your raise, your deck and your story, and put MUOV in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)