# MUD\WTR: Food & beverages, Santa Monica, United States > MUD\WTR: MUD\WTR is an organic coffee-alternative brand founded in 2018 by CEO Shane Heath in Santa Monica, California. Based in Santa Monica, United States. Source: https://millionrounds.com/startup/mud-wtr (Millionrounds; every figure on the page links to its filing or article) United States · [Food & beverages startup](https://millionrounds.com/companies) # MUD\WTR MUD\WTR is an organic coffee-alternative brand founded in 2018 by CEO Shane Heath in Santa Monica, California. Funding reported Last round: Series A Food & beverages Santa Monica, United States Company summary - **Founded:** 2018 8 years old - **Team:** 57 51 to 200 people - **Funding reported:** - none reported - **Last round:** Series A May 2021 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for MUD\WTR has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About MUD\WTR MUD\WTR is an organic coffee-alternative brand founded in 2018 by CEO Shane Heath in Santa Monica, California. The company focuses on creating functional mushroom beverages that provide clean energy, focus, and immune support without the jitters or crash associated with traditional coffee. MUD\WTR aims to promote healthy habits and challenge societal norms around caffeine consumption. The product line includes functional mushroom blends, such as their flagship:rise Cacao blend, masala chai, and calming drink variations. Each serving features adaptogenic mushrooms like Lion’s Mane and Reishi, combined with organic cacao and spices, containing significantly less caffeine than coffee. MUD\WTR targets health-conscious consumers and those looking to reduce their caffeine intake, operating through a direct-to-consumer model and available in stores like Target. The company has experienced rapid growth, reaching over 1.2 million customers and receiving numerous positive reviews for its products. ## What company datasets say MUD\WTR raised Funding, as reported The last round reported **Series A** May 2021 Last round date **May 2021** ## On 10 portfolio pages Investors who name them - [Saltwater Fund](https://millionrounds.com/fund/saltwater-fund) - [Boulder Food Group](https://millionrounds.com/fund/boulder-food-group) - [Collaborative Fund](https://millionrounds.com/fund/collaborative-fund) - [Siddhi Capital](https://millionrounds.com/fund/siddhi-capital) - [Able Partners](https://millionrounds.com/fund/able-partners) - [N + 1 Ventures](https://millionrounds.com/fund/n-1-ventures) - [Selva Ventures](https://millionrounds.com/fund/selva-ventures) - [Pure Ventures](https://millionrounds.com/fund/pure-ventures) - [Duro Ventures](https://millionrounds.com/fund/duro-ventures) - [Flucas Ventures](https://millionrounds.com/fund/flucas-ventures) Each firm lists MUD\WTR on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for healthy morning ritual non-gmo beverage mushrooms grown in usa plant-based energy mental clarity whole30 certified mushroom-based beverage calm energy drink consumers mushroom extract rest blend adaptogenic beverage mindful drinking focus enhancement calm energy plant medicine Built with from their website Malomo USPS Google Tag Manager Amazon CloudFront Paypal Google Ads Clarity SDM Klaviyo Font Awesome YouTube +8 more Google Workspace Google Optimize CloudFlare Taboola Viewport Meta Tapcart Friendbuy CookieYes - **Sector:** Food & beverages - **Industry code:** NAICS 31191, 311920, 454110, SIC 2099, 2096 - **Region:** California - **Revenue:** $8.5M a year, as listed - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/mud-wtr) ## Food & beverages in United States Startups like it - [**Impossible Foods** Redwood City · founded 2011 *Raised*](https://millionrounds.com/company/impossible-foods) - [**Perfect Day** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/perfect-day) - [**Fruitist** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/fruitist) - [**Ripple Foods** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/ripple-foods) - [**ProducePay** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/producepay) - [**Blank Street** New York · founded 2020 *Raised*](https://millionrounds.com/company/blank-street) - [**Bevi** Boston · founded 2013 *Raised*](https://millionrounds.com/company/bevi) - [**Califia Farms** Los Angeles · founded 2010 *Raised*](https://millionrounds.com/company/califia-farms) ## Is this your company? 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