# MUD Jeans: Apparel & fashion, Amsterdam, Netherlands

> MUD Jeans: MUD Jeans is a Dutch sustainable denim brand founded in 2012, known for its innovative ‘Lease A Jeans’ service, which allows customers to rent...

Source: https://millionrounds.com/startup/mud-jeans-2 (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Apparel & fashion startup](https://millionrounds.com/companies)

# MUD Jeans

MUD Jeans is a Dutch sustainable denim brand founded in 2012, known for its innovative ‘Lease A Jeans’ service, which allows customers to rent jeans and return them for recycling or upcycling.

Funding reported Last round: Seed

Apparel & fashion Amsterdam, Netherlands

Company summary

- **Founded:** 2012 14 years old
- **Team:** 41 11 to 50 people
- **Funding reported:** 1.2M as listed, currency not stated
- **Last round:** Seed Jun 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MUD Jeans has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MUD Jeans

MUD Jeans is a Dutch sustainable denim brand founded in 2012, known for its innovative ‘Lease A Jeans’ service, which allows customers to rent jeans and return them for recycling or upcycling.

Headquartered in Laren, near Amsterdam, MUD Jeans operates as a certified B Corp and ranks among the top 5 globally for circular innovation. The company was established by Bert van Son, who has over 20 years of experience in the textile industry and is committed to reducing environmental footprints through circular economy principles. The brand offers a range of products, including jeans, jackets, and shorts, made from up to 40% post-consumer recycled denim blended with organic cotton. MUD Jeans aims for 100% recycled denim by 2025. All products are carbon neutral and vegan-certified. The company targets sustainable fashion consumers and has over 250 wholesale partners across Europe, promoting ethical production and Fair Trade practices. MUD Jeans has received multiple awards for its commitment to sustainability and operates with a small team dedicated to its mission.

## What company datasets say MUD Jeans raised

Funding, as reported

Reported in all **1.2M** in the source's currency

Last round **Seed**

Last round size **1.1M**

Last round date **Jun 2019**

## The company, in detail

What they build

Known for

biodiversity impact co2 reduction fashion tailored jeans clean energy & technology transparency in fashion consumers social responsibility recycled denim apparel manufacturing environmentally friendly post-consumer recycled denim manufacturing denim recycling sustainable materials premium denim

Built with from their website

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+8 more

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- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31599, 315250, 458110, SIC 2299
- **Region:** Noord-Holland

## Apparel & fashion in Netherlands

Startups like it

- [**Otrium** Amsterdam · founded 2017 *Raised*](https://millionrounds.com/company/otrium)
- [**Ace & Tate** Amsterdam · founded 2013](https://millionrounds.com/startup/ace-tate)
- [**The Fabricant** Amsterdam · founded 2018](https://millionrounds.com/startup/the-fabricant)
- [**The Next Closet** Amsterdam · founded 2013](https://millionrounds.com/startup/the-next-closet)
- [**merch.music** Rotterdam](https://millionrounds.com/startup/merch-music)
- [**tex.tracer** Amsterdam · founded 2020](https://millionrounds.com/startup/tex-tracer)
- [**LABFRESH** Amsterdam · founded 2017](https://millionrounds.com/startup/labfresh)
- [**Soft Revolt** Amsterdam · founded 2020](https://millionrounds.com/startup/soft-revolt)

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