# Much Better Adventures: Leisure, London, United Kingdom

> Much Better Adventures: Much Better Adventures is a London-based online travel company that specializes in curated outdoor adventure holidays.

Source: https://millionrounds.com/startup/much-better-adventures (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Leisure startup](https://millionrounds.com/companies)

# Much Better Adventures

Much Better Adventures is a London-based online travel company that specializes in curated outdoor adventure holidays.

Email

Funding reported Last round: Equity crowdfunding

Leisure London, United Kingdom

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Company summary

- **Founded:** 2012 14 years old
- **Team:** 89 51 to 200 people
- **Funding reported:** 6.4M as listed, currency not stated
- **Last round:** Equity crowdfunding Apr 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Much Better Adventures has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Much Better Adventures

Much Better Adventures is a London-based online travel company that specializes in curated outdoor adventure holidays.

Founded in 2009, it connects solo travelers and small groups with local operators in over 50 countries. The company focuses on active holidays that include activities like hiking, mountain climbing, kayaking, and skiing, emphasizing low-impact exploration and community engagement. The company offers ready-made, multi-day adventure itineraries tailored to various fitness levels, including solo-friendly trips and last-minute getaways. Much Better Adventures is particularly recognized for its ski holiday bookings, ranking as the UK's number one in this category. Additionally, it provides a SaaS tool for local operators to enhance their sales and marketing efforts. As a Certified B Corporation, Much Better Adventures is committed to sustainability. It dedicates 5% of its revenue to rewilding and reforestation projects, partners with local hosts to empower communities, and offsets carbon footprints to promote responsible tourism.

## What company datasets say Much Better Adventures raised

Funding, as reported

Reported in all **6.4M** in the source's currency

Rounds **8**

Last round **Equity crowdfunding**

Last round size **6.6M**

Last round date **Apr 2021**

Investors listed **11**

## Founders and team

From Much Better Adventures's own website: 3 founders, 19 on the team.

**Alex Narracott** Founder & CEO

**Guy Bowden** Founder & CTO

**Sam Bruce** Founder & CMO

- **Toree Bethell** COO
- **Adam Roberts** Head of Operations
- **Dan Bloomfield** Head of Performance Marketing
- **Jo Fairweather** Head of Content
- **Megan Devenish** Head of Adventure
- **Rory Donovan** Head of Customer Experience
- **Chris Kearney** Senior Adventure Expansion Manager
- **Jake Gore** Engineer
- **James Leask** Senior Adventure Operations Manager
- **Jenny Cox** Senior Adventure Operations Manager
- **Kirsty Holmes** Content Manager
- **Lauren Roitman** SEO Manager
- **Marta Marinelli** Senior Adventure Expansion Manager
- **Matt Burtenshaw** Customer Experience Manager
- **Naomi Coleman** Senior Customer Experience Specialist
- **Nik Martin** Product Manager
- **Ruth Howarth** Quality Manager
- **Steph Millington** Commercial Manager

And 1 more on the team.

## On a portfolio page

Investors who name them

- [Seedcamp](https://millionrounds.com/fund/seedcamp)

Each firm lists Much Better Adventures on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

epic weekends consumers travel agencies outdoor recreation trip booking platform rafting gift cards adventure travel volcano treks adventure challenges nature exploration award-winning trips adventure destinations information technology & services small group travel adventure

Built with from their website

PayFit dbt HREF Lang PWA Google Ads Meta Audience Network Google Workspace CloudFlare Viewport Meta Emotion

+8 more

Element UI Hubspot Cloudflare WAF webpack Amazon S3 Google Meet CloudFlare CDN Priority Hints

- **Sector:** Leisure
- **Industry code:** NAICS 56151, 561520, SIC 7999
- **Region:** England
- **Revenue:** 8.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/much-better-adventures)

## Leisure in United Kingdom

Startups like it

- [**Hostmaker** founded 2014 *Raised*](https://millionrounds.com/company/hostmaker)
- [**Halalbooking** London · founded 2009 *Raised*](https://millionrounds.com/company/halalbooking)
- [**Stasher** London · founded 2015 *Raised*](https://millionrounds.com/company/stasher)
- [**Audley Travel** Witney · founded 1996](https://millionrounds.com/startup/audley-travel)
- [**Parkdean Resorts** Newcastle upon Tyne · founded 2015](https://millionrounds.com/startup/parkdean-resorts)
- [**Plum Guide** London · founded 2015](https://millionrounds.com/startup/plum-guide)
- [**Diversity Travel** Manchester · founded 2007](https://millionrounds.com/startup/diversity-travel)
- [**weswap.com** London · founded 2010](https://millionrounds.com/startup/weswap-com)

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