# Moxie Beauty: Cosmetics, Gurugram, India

> Moxie Beauty: Moxie Beauty is a direct-to-consumer haircare brand based in Gurugram, Haryana, founded in November 2023 by Nikita Khanna and Anmol Ahlawat.

Source: https://millionrounds.com/startup/moxie-beauty (Millionrounds; every figure on the page links to its filing or article)

India · [Cosmetics startup](https://millionrounds.com/companies)

# Moxie Beauty

Moxie Beauty is a direct-to-consumer haircare brand based in Gurugram, Haryana, founded in November 2023 by Nikita Khanna and Anmol Ahlawat.

Email

Funding reported Last round: Seed

Cosmetics Gurugram, India

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Company summary

- **Founded:** 2022 4 years old
- **Team:** 75 51 to 200 people
- **Funding reported:** 173M as listed, currency not stated
- **Last round:** Seed Jul 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Moxie Beauty has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Moxie Beauty

Moxie Beauty is a direct-to-consumer haircare brand based in Gurugram, Haryana, founded in November 2023 by Nikita Khanna and Anmol Ahlawat.

The company focuses on creating high-performing, clean, organic, and vegan haircare products specifically designed for Indian hair textures and climate conditions. Moxie Beauty aims to provide salon-quality results at home, addressing common hair concerns such as dryness and frizz. The brand offers a diverse portfolio of 19 products, including shampoos, conditioners, styling gels, and hair oils. Moxie Beauty targets Indian consumers, particularly those with dry, frizzy, or colored hair, and those seeking effective solutions for various hair types. The company operates primarily online through its website and e-commerce platforms, while also exploring offline distribution through partnerships with salons and retailers. Moxie Beauty has experienced rapid growth, achieving a brand value of over ₹100 Crore within two years and securing significant funding to support its expansion.

## What company datasets say Moxie Beauty raised

Funding, as reported

Reported in all **173M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **2.1M**

Last round date **Jul 2024**

Investors listed **5**

## On a portfolio page

Investors who name them

- [OTP Ventures](https://millionrounds.com/fund/otp-ventures)

Each firm lists Moxie Beauty on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers curl defining damage repair scalp health hair care leave-in conditioner conditioner information technology & services anti-frizz serum cosmetics indian hair types hair serum beauty b2c cruelty-free curl enhancement

Built with from their website

Google Tag Manager Amazon CloudFront Paypal Google Cloud Run Google Ads Clarity SDM Google Workspace CloudFlare Viewport Meta Element UI

+8 more

Google Meet Priority Hints Unpkg Mobile Friendly WhatsApp Shopify Trident AB Open Graph

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, SIC 2844
- **Region:** Haryana
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/moxie-beauty)

## Cosmetics in India

Startups like it

- [**SUGAR Cosmetics** Mumbai · founded 2015 *Raised*](https://millionrounds.com/company/sugar-cosmetics)
- [**Peep Beauty** Startup *Raised*](https://millionrounds.com/company/peep-beauty)
- [**Primacy Industries Private Limited** Mangaluru · founded 2007](https://millionrounds.com/startup/primacy-industries-private-limited)
- [**82 E** Mumbai · founded 2021](https://millionrounds.com/startup/82-e)
- [**Vedic Cosmeceuticals Pvt Ltd** Noida · founded 2003](https://millionrounds.com/startup/vedic-cosmeceuticals-pvt-ltd)
- [**WishCare** Kolkata · founded 2019](https://millionrounds.com/startup/wishcare)
- [**Wikka - Potions for Aromatherapy** New Delhi · founded 2009](https://millionrounds.com/startup/wikka-potions-for-aromatherapy)
- [**The Good Glamm Group** New Delhi · founded 2021](https://millionrounds.com/startup/the-good-glamm-group-2)

## Is this your company?

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