# Mitre Media: Online media, Toronto, Canada

> Mitre Media: Mitre Media is a financial media company founded in 2012, focused on providing targeted financial content and tools for financial advisors and...

Source: https://millionrounds.com/startup/mitre-media (Millionrounds; every figure on the page links to its filing or article)

Canada · [Online media startup](https://millionrounds.com/companies)

# Mitre Media

Mitre Media is a financial media company founded in 2012, focused on providing targeted financial content and tools for financial advisors and high-net-worth individual investors.

Funding reported Last round: Non equity assistance

Online media Toronto, Canada

Company summary

- **Founded:** 2011 15 years old
- **Team:** 8 1 to 10 people
- **Funding reported:** 8.6M as listed, currency not stated
- **Last round:** Non equity assistance Jan 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Mitre Media has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Mitre Media

Mitre Media is a financial media company founded in 2012, focused on providing targeted financial content and tools for financial advisors and high-net-worth individual investors.

The company operates a range of online financial media brands, including Dividend.com, MutualFunds.com, MunicipalBonds.com, and ETFdb.com. These platforms offer valuable information on various investment vehicles such as stocks, bonds, ETFs, and retirement planning. The company utilizes the Mitre Platform, which combines content management, financial data, and subscription software to create engaging media experiences. This approach allows financial advertisers to reach sophisticated audiences effectively. Mitre Media is based in Toronto, Ontario, and has raised $8.6 million in funding, including a Series A round from Inovia Capital. The leadership team consists of industry veterans with extensive experience in online media, ensuring a strong focus on delivering relevant financial content.

## What company datasets say Mitre Media raised

Funding, as reported

Reported in all **8.6M** in the source's currency

Rounds **2**

Last round **Non equity assistance**

Last round size **8.6M**

Last round date **Jan 2014**

Investors listed **5**

## Founders and team

From Mitre Media's own website: 1 founder, 2 on the team.

**George Minett** CEO and Co-Founder

- **Haifeng Cao** CTO
- **Matt Butcher** VP Sales

## The company, in detail

What they build

Known for

libraries management consulting user experience consumers customer engagement portfolio analysis 529 accounts investment analysis first-party data education savings plans mutual funds media buying financial analysis targeted marketing financial consulting native advertising

Built with from their website

Google Workspace Viewport Meta Google Meet Firebase Mobile Friendly Open Graph Google PageSpeed Nginx DNSimple Have I Been Pwned

+3 more

Google Search Console mod_page_speed Gmail

- **Sector:** Online media
- **Industry code:** NAICS 51929, 513120, SIC 7375, 2721
- **Region:** Ontario
- **Revenue:** 4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/mitre-media)

## Online media in Canada

Startups like it

- [**The Logic** Toronto · founded 2018 *Raised*](https://millionrounds.com/company/the-logic)
- [**Vidyard** Kitchener · founded 2011](https://millionrounds.com/startup/vidyard)
- [**Takt/Studios** Vancouver · founded 2015](https://millionrounds.com/startup/takt-studios)
- [**Clover Inc.** Toronto · founded 2013](https://millionrounds.com/startup/clover-inc)
- [**Blackcart** Toronto · founded 2017](https://millionrounds.com/startup/blackcart)
- [**CookOut** Toronto · founded 2020](https://millionrounds.com/startup/cookout)
- [**Nudge, an Axonify company** Toronto · founded 2013](https://millionrounds.com/startup/nudge-an-axonify-company)
- [**Proposal Industry Experts (PIE)** Delta · founded 2022](https://millionrounds.com/startup/proposal-industry-experts-pie)

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