# Mithu: Retail, Riyadh, Saudi Arabia

> Mithu: Mithu is a restaurant loyalty and customer management platform that enhances how restaurants engage with their customers. Based in Riyadh, Saudi Arabia.

Source: https://millionrounds.com/startup/mithu (Millionrounds; every figure on the page links to its filing or article)

Saudi Arabia · [Retail startup](https://millionrounds.com/companies)

# Mithu

Mithu is a restaurant loyalty and customer management platform that enhances how restaurants engage with their customers.

Funding reported Last round: Pre-seed

Retail Riyadh, Saudi Arabia

Company summary

- **Founded:** 2024 2 years old
- **Team:** 9 1 to 10 people
- **Funding reported:** 500k as listed, currency not stated
- **Last round:** Pre-seed Aug 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Mithu has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Mithu

Mithu is a restaurant loyalty and customer management platform that enhances how restaurants engage with their customers.

It offers a mobile app that consolidates rewards into a single, user-friendly interface, allowing diners to earn and redeem points, discounts, and exclusive perks across various participating restaurants and cafés. The platform utilizes artificial intelligence and blockchain technology to create a gamified experience, making dining more interactive and rewarding. The Mithu app features a unified loyalty system that eliminates the need for multiple loyalty cards or apps. It provides advanced data analytics to help restaurants optimize their performance and understand customer behavior. Currently available in Riyadh and expanding to other cities in the MENA region, Mithu targets diners and food enthusiasts looking for a personalized dining experience, as well as restaurants seeking to enhance customer retention and engagement.

## What company datasets say Mithu raised

Funding, as reported

Reported in all **500k** in the source's currency

Rounds **1**

Last round **Pre-seed**

Last round size **500k**

Last round date **Aug 2024**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Adaverse](https://millionrounds.com/fund/adaverse)

Each firm lists Mithu on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

exclusive rewards consumers customer engagement personalized dining experience real-time data digital engagement gamification in dining status levels digital engagement strategies restaurant analytics customer journey mapping membership programs information technology & services mobile app restaurant rewards digital dining experience

Built with from their website

CloudFlare CloudFlare CDN React TypeScript Cloudflare DNS Node.js Mailgun Google Search Console

- **Sector:** Retail
- **Industry code:** NAICS 54151, 513210, SIC 7389, 7372
- **Region:** Riyadh Province
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/mithu)

## Retail in Saudi Arabia

Startups like it

- [**ALKAFFARY GROUP** Riyadh · founded 1951](https://millionrounds.com/startup/alkaffary-group)
- [**Retailo Technologies** Riyadh · founded 2020](https://millionrounds.com/startup/retailo-technologies)
- [**L&E.MODA.COM** Riyadh](https://millionrounds.com/startup/l-e-moda-com)
- [**Aynmaksa** Riyadh](https://millionrounds.com/startup/aynmaksa)
- [**Prexle** Riyadh · founded 2020](https://millionrounds.com/startup/prexle)
- [**KartNGo** Jeddah · founded 2019](https://millionrounds.com/startup/kartngo-2)
- [**Thobi** Riyadh · founded 2017](https://millionrounds.com/startup/thobi)
- [**Maison Safqa** Riyadh · founded 2024](https://millionrounds.com/startup/maison-safqa)

## Is this your company?

Add your raise, your deck and your story, and put Mithu in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)