# Miss Selfridge: Apparel & fashion, London, United Kingdom

> Miss Selfridge: Miss Selfridge is a British fashion brand that was established in 1966 as the young fashion section of Selfridges in London.

Source: https://millionrounds.com/startup/miss-selfridge (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Apparel & fashion startup](https://millionrounds.com/companies)

# Miss Selfridge

Miss Selfridge is a British fashion brand that was established in 1966 as the young fashion section of Selfridges in London.

Funding reported Last round: Venture (Round not Specified)

Apparel & fashion London, United Kingdom

Company summary

- **Founded:** 1966 60 years old
- **Team:** 240 201 to 1,000 people
- **Funding reported:** 108.9M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Jul 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Miss Selfridge has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Miss Selfridge

Miss Selfridge is a British fashion brand that was established in 1966 as the young fashion section of Selfridges in London.

It has evolved into a well-known online label under ASOS, focusing on trendy and feminine styles. The brand specializes in womenswear, offering a range of clothing including dresses, tops, denim, and jumpsuits, as well as accessories like lingerie, footwear, and jewelry. Targeting young women, particularly those of petite stature, Miss Selfridge emphasizes style and affordability, catering to fashion-conscious customers who appreciate feminine silhouettes and on-trend details. Since its acquisition by ASOS in 2021, Miss Selfridge operates exclusively online, reaching a global audience through ASOS's e-commerce platform.

## What company datasets say Miss Selfridge raised

Funding, as reported

Reported in all **108.9M** in the source's currency

Last round **Venture (Round not Specified)**

Last round date **Jul 2021**

## The company, in detail

What they build

Known for

fashion influencer campaigns fashion logistics fashion influencer partnerships fashion scarves consumers fashion e-commerce accessories petite sizes jumpers sunglasses fashion trends fashion collection sales and discounts trend-led fashion fashion licensing

Built with from their website

Adobe Google Tag Manager HREF Lang Google Ads Viewport Meta Facebook SDK Microsoft Exchange Boomerang JS library Microsoft 365 Apps & Services Mobile Friendly

+8 more

Multilingual Open Graph Adobe Tag Management Facebook Pixel Akamai Edge DNS Google Ads Conversion CSC Akamai

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 45811, SIC 5699
- **Region:** England
- **Part of:** Arcadia Retail Group
- **Revenue:** 133.9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/miss-selfridge)

## Apparel & fashion in United Kingdom

Startups like it

- [**Urbanic** London · founded 2019](https://millionrounds.com/startup/urbanic)
- [**TOPSHOP TOPMAN** founded 1964](https://millionrounds.com/startup/topshop-topman)
- [**ME+EM Ltd** London · founded 2009](https://millionrounds.com/startup/me-em-ltd)
- [**plussize.co.uk** Londonderry · founded 2005](https://millionrounds.com/startup/plussize-co-uk)
- [**SPOKE** London · founded 2013](https://millionrounds.com/startup/spoke-8)
- [**Seasalt** Falmouth · founded 1981](https://millionrounds.com/startup/seasalt)
- [**Tomorrow London** London · founded 2011](https://millionrounds.com/startup/tomorrow-london)
- [**ACS (Advanced Clothing Solutions)** Glasgow · founded 1997](https://millionrounds.com/startup/acs-advanced-clothing-solutions)

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