# Metric Gaming: Gambling & casinos, London, United Kingdom

> Metric Gaming: Metric Gaming is a B2B sports betting technology provider that supports licensed operators in competitive, regulated markets.

Source: https://millionrounds.com/startup/metric-gaming (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Gambling & casinos startup](https://millionrounds.com/companies)

# Metric Gaming

Metric Gaming is a B2B sports betting technology provider that supports licensed operators in competitive, regulated markets.

Email

Funding reported Last round: Series A

Gambling & casinos London, United Kingdom

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Company summary

- **Founded:** 2015 11 years old
- **Team:** 5 1 to 10 people
- **Funding reported:** 10M as listed, currency not stated
- **Last round:** Series A Sept 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Metric Gaming has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Metric Gaming

Metric Gaming is a B2B sports betting technology provider that supports licensed operators in competitive, regulated markets.

Founded in 2011, the company is headquartered in Las Vegas, Nevada, with significant operations in London, England, and additional offices in Stockholm, Sweden. Metric Gaming specializes in a multi-tenant sportsbook platform and offers a range of turnkey solutions designed to help operators scale efficiently. The company provides a comprehensive suite of sportsbook technology and managed services. Key offerings include SuperLive®, a real-time in-game mobile betting platform, a full sportsbook platform with custom odds and risk management, and unique products like Golf PriceMaker for golf betting markets. Metric Gaming also delivers managed trading services and supports propositional wagers on micro-events. By eliminating the need for costly in-house development, Metric Gaming enables operators to maintain control while enjoying turnkey convenience.

## What company datasets say Metric Gaming raised

Funding, as reported

Reported in all **10M** in the source's currency

Last round **Series A**

Last round size **10M**

Last round date **Sept 2018**

## The company, in detail

What they build

Known for

autonomous sportsbook management libraries flexible product customization industry best practices uk and us markets patents in betting ui consumers cost-effective betting solutions customer engagement betting risk and yield optimization geo-optimized sportsbooks real-time data high-frequency trading betting platform stability and uptime casino solutions risk mitigation strategies

Built with from their website

Google Workspace CloudFlare Atlassian Cloud Webflow Hosting Apple Business Manager Google Meet CloudFlare CDN Slack Cloudflare DNS Amazon AWS

+6 more

Remote Microsoft 365 Sophos Google Search Console Apple School Manager Gmail

- **Sector:** Gambling & casinos
- **Industry code:** NAICS 519, SIC 3571
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/metric-gaming)

## Gambling & casinos in United Kingdom

Startups like it

- [**kwiff** London · founded 2015](https://millionrounds.com/startup/kwiff)
- [**Bell Internet Limited** London · founded 2003](https://millionrounds.com/startup/bell-internet-limited)
- [**Smartgames Technologies Ltd** London · founded 2015](https://millionrounds.com/startup/smartgames-technologies-ltd)
- [**Bettormetrics** founded 2022](https://millionrounds.com/startup/bettormetrics)
- [**Greenzorro** London · founded 2014](https://millionrounds.com/startup/greenzorro)
- [**EYE MOTION** London · founded 2014](https://millionrounds.com/startup/eye-motion)
- [**REFLEX GAMING LIMITED** Newark-on-Trent · founded 2004](https://millionrounds.com/startup/reflex-gaming-limited)
- [**Spike Games** Sheffield · founded 2015](https://millionrounds.com/startup/spike-games)

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