# Mercanto: Internet, Mexico City, Mexico

> Mercanto: Mercanto is a B2B wholesale marketplace and foodservice distribution platform based in Mexico City, CDMX. Based in Mexico City, Mexico. Founded 2022.

Source: https://millionrounds.com/startup/mercanto-2 (Millionrounds; every figure on the page links to its filing or article)

Mexico · [Internet startup](https://millionrounds.com/companies)

# Mercanto

Mercanto is a B2B wholesale marketplace and foodservice distribution platform based in Mexico City, CDMX.

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Funding reported Last round: Seed

Internet Mexico City, Mexico

Company summary

- **Founded:** 2022 4 years old
- **Team:** 38 11 to 50 people
- **Funding reported:** 7M as listed, currency not stated
- **Last round:** Seed Aug 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Mercanto has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Mercanto

Mercanto is a B2B wholesale marketplace and foodservice distribution platform based in Mexico City, CDMX.

Founded in 2022, the company connects restaurants with a network of high-quality suppliers, aiming to enhance the food service industry in Latin America. Originally launched as Miferia, it rebranded to Mercanto to better reflect its market role. The company operates with a team of approximately 11 to 50 employees. The platform allows restaurants to compare prices from multiple suppliers in real-time, access competitive wholesale rates, and streamline their procurement process through a unified digital interface. Mercanto charges merchants a 15% fee on sales made through the platform. The company has raised around $7 million in seed funding and reported $2.9 million in revenue in 2025, indicating steady growth since its inception.

## What company datasets say Mercanto raised

Funding, as reported

Reported in all **7M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **7M**

Last round date **Aug 2022**

Investors listed **5**

## On a portfolio page

Investors who name them

- [Latitud](https://millionrounds.com/fund/latitud)

Each firm lists Mercanto on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

food import/export order fulfillment restaurant inventory consumers digital procurement distribution inventory management supplier evaluation supplier ratings foodservice supplies information technology & services specialty food products logistics coordination order tracking cold chain logistics perishable goods logistics

Built with from their website

Amazon SES Google Tag Manager Google Workspace CloudFlare Viewport Meta Emotion webpack Facebook SDK OpenAI Google Meet

+8 more

CloudFlare CDN Priority Hints React Cloudflare Insights Google Forms Mobile Friendly WhatsApp Open Graph

- **Sector:** Internet
- **Industry code:** NAICS 42441, 425120, 519290, SIC 5141
- **Region:** Mexico City
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/mercanto-previously-miferia)

## Internet in Mexico

Startups like it

- [**Vopero** Mexico City · founded 2020](https://millionrounds.com/startup/vopero)
- [**rintin** Mexico City · founded 2022](https://millionrounds.com/startup/rintin)
- [**Übbitt Mexico** Mexico City · founded 2021](https://millionrounds.com/startup/bbitt-mexico)
- [**centralmayoreo.com** San Pedro Garza Garcia · founded 2013](https://millionrounds.com/startup/centralmayoreo-com)
- [**Biteris AI Registry** founded 2023](https://millionrounds.com/startup/biteris-ai-registry)
- [**Tryp** Mexico City · founded 2021](https://millionrounds.com/startup/tryp-2)
- [**Mercado Bici** Leon · founded 2022](https://millionrounds.com/startup/mercado-bici)
- [**Scouter** Guadalajara · founded 2021](https://millionrounds.com/startup/scouter-3)

## Is this your company?

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