# Mediaocean (Formerly BCC AdSystems): Marketing & advertising, Sydney, Australia

> Mediaocean (Formerly BCC AdSystems): Mediaocean is a software provider for the advertising ecosystem, specializing in workflow, billing, payments, media...

Source: https://millionrounds.com/startup/mediaocean-formerly-bcc-adsystems (Millionrounds; every figure on the page links to its filing or article)

Australia · [Marketing & advertising startup](https://millionrounds.com/companies)

# Mediaocean (Formerly BCC AdSystems)

Mediaocean is a software provider for the advertising ecosystem, specializing in workflow, billing, payments, media planning, buying, management, and reconciliation for agency operations.

Funding reported Last round: Series C

Marketing & advertising Sydney, Australia

Company summary

- **Founded:** 1967 59 years old
- **Team:** 29 11 to 50 people
- **Funding reported:** 31M as listed, currency not stated
- **Last round:** Series C Sept 2016

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Mediaocean (Formerly BCC AdSystems) has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Mediaocean (Formerly BCC AdSystems)

Mediaocean is a software provider for the advertising ecosystem, specializing in workflow, billing, payments, media planning, buying, management, and reconciliation for agency operations.

The company, which was formerly known as BCC AdSystems, offers a comprehensive suite of products including Media Desktop, an end-to-end media system that supports campaign planning and analysis, as well as management software for creative agencies. Mediaocean serves a diverse range of clients, including media and creative agencies, with a significant presence in Asia and Australia. The company has over 300 client installations in these regions and approximately 400 clients across 13 countries. Its services are utilized by major organizations in the advertising sector, demonstrating its strong foothold in the industry.

## What company datasets say Mediaocean (Formerly BCC AdSystems) raised

Funding, as reported

Reported in all **31M** in the source's currency

Last round **Series C**

Last round size **26M**

Last round date **Sept 2016**

## The company, in detail

What they build

Known for

consumers information technology & services information technology saas advertising software computer software media advertising & finance internet marketing & advertising consumer internet computer software b2b advertising services

Built with from their website

Adobe Marketo Engage Adobe Google Tag Manager HREF Lang Atlassian Apache Bing Webmaster Tools Viewport Meta New Relic Insights webpack

+8 more

Drupal Multisite New Relic NetSuite Google Font API Microsoft Exchange Unpkg Microsoft 365 Apps & Services Mobile Friendly

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 513210, 541890, SIC 7311, 7372
- **Region:** New South Wales
- **Part of:** Vista Equity Partners

## Marketing & advertising in Australia

Startups like it

- [**Cuttable** South Yarra · founded 2023 *Raised*](https://millionrounds.com/company/cuttable)
- [**Fabulate** Sydney · founded 2017 *Raised*](https://millionrounds.com/company/fabulate)
- [**Bench Media** North Sydney · founded 2012](https://millionrounds.com/startup/bench-media)
- [**Edge** Melbourne · founded 2006](https://millionrounds.com/startup/edge-10)
- [**Robinhood Agency** Sydney](https://millionrounds.com/startup/robinhood-agency)
- [**Metigy** Sydney · founded 2015](https://millionrounds.com/startup/metigy)
- [**Pinpoint, a Mastercard company** Sydney · founded 1982](https://millionrounds.com/startup/pinpoint-a-mastercard-company)
- [**Genero** Melbourne · founded 2009](https://millionrounds.com/startup/genero)

## Is this your company?

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