# Martie: Food & beverages, Los Angeles, United States

> Martie: Martie is a female-owned online discount grocery store founded in 2021 by Louise Fritjofsson and Kari Morris. Based in Los Angeles, United States.

Source: https://millionrounds.com/startup/martie (Millionrounds; every figure on the page links to its filing or article)

United States · [Food & beverages startup](https://millionrounds.com/companies)

# Martie

Martie is a female-owned online discount grocery store founded in 2021 by Louise Fritjofsson and Kari Morris.

Funding reported Last round: Seed

Food & beverages Los Angeles, United States

Company summary

- **Founded:** 2021 5 years old
- **Team:** 28 11 to 50 people
- **Funding reported:** $3.0M in dollars
- **Last round:** Seed Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Martie has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Martie

Martie is a female-owned online discount grocery store founded in 2021 by Louise Fritjofsson and Kari Morris.

The company aims to fight food waste and make quality food accessible at affordable prices. Martie operates as a surplus liquidation platform, purchasing overstock and near-expiry inventory from major consumer brands and selling it to consumers at prices 40% to 80% lower than traditional retail. Headquartered in Los Angeles, California, with a warehouse in Texas, Martie has diverted over 2 million pounds of food from landfills since its inception. The company offers a rotating inventory of over 800 items, including pantry staples, snacks, beverages, and non-food items. Customers can shop through a free mobile app or online, with free shipping on orders over $50. Martie targets budget-conscious consumers and environmentally conscious shoppers, providing significant savings and promoting sustainability.

## What company datasets say Martie raised

Funding, as reported

Reported in all **$3.0M** in dollars

Rounds **1**

Last round **Seed**

Last round size **$7.0M**

Last round date **Nov 2021**

Investors listed **2**

## On 3 portfolio pages

Investors who name them

- [Seedcamp](https://millionrounds.com/fund/seedcamp)
- [ALTELAN CAPITAL](https://millionrounds.com/fund/altelan-capital)
- [PALETTE](https://millionrounds.com/fund/palette)

Each firm lists Martie on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

supply chain efficiency consumers sustainable food sourcing food waste platform food waste reduction distribution inventory management food redistribution food surplus management discounted food products brand partnerships information technology & services logistics & supply chain supermarkets and other grocery retailers (except convenience retailers) mobile app food insecurity aid

Built with from their website

Paypal Klaviyo Meta Audience Network Google Workspace CloudFlare Viewport Meta Google Play Google Meet CloudFlare CDN Priority Hints

+8 more

Apple Pay Mobile Friendly Shopify Open Graph ShareASale RSS Airtable Cloudflare DNS

- **Sector:** Food & beverages
- **Industry code:** NAICS 445110, SIC 5191, 5961, 5411
- **Region:** California
- **Revenue:** $3.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/martie)

## Food & beverages in United States

Startups like it

- [**Impossible Foods** Redwood City · founded 2011 *Raised*](https://millionrounds.com/company/impossible-foods)
- [**Perfect Day** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/perfect-day)
- [**Fruitist** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/fruitist)
- [**Ripple Foods** Berkeley · founded 2014 *Raised*](https://millionrounds.com/company/ripple-foods)
- [**ProducePay** Los Angeles · founded 2014 *Raised*](https://millionrounds.com/company/producepay)
- [**Blank Street** New York · founded 2020 *Raised*](https://millionrounds.com/company/blank-street)
- [**Bevi** Boston · founded 2013 *Raised*](https://millionrounds.com/company/bevi)
- [**Califia Farms** Los Angeles · founded 2010 *Raised*](https://millionrounds.com/company/califia-farms)

## Is this your company?

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