# MARI: Events services, Beverly Hills, United States

> MARI: MARI Group Inc. is a U.S.-based holding company that is reshaping the global live events landscape. Based in Beverly Hills, United States. Founded 2025.

Source: https://millionrounds.com/startup/mari-3 (Millionrounds; every figure on the page links to its filing or article)

United States · [Events services startup](https://millionrounds.com/companies)

# MARI

MARI Group Inc. is a U.S.-based holding company that is reshaping the global live events landscape.

Funding reported Last round: Venture (Round not Specified)

Events services Beverly Hills, United States

Company summary

- **Founded:** 2025 1 year old
- **Team:** 180 51 to 200 people
- **Funding reported:** $2.0B in dollars
- **Last round:** Venture (Round not Specified) Oct 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MARI has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MARI

MARI Group Inc. is a U.S.-based holding company that is reshaping the global live events landscape.

Founded in October 2025, MARI is headquartered in Beverly Hills, California, and was established through a significant investment from Apollo Global Management, RedBird Capital Partners, and the Qatar Investment Authority. The company focuses on delivering world-class experiences in sports, arts, lifestyle, and entertainment. MARI owns a diverse portfolio of notable events and brands, including the Miami Open and Mutua Madrid Open tennis tournaments, the Frieze contemporary art fair, and Barrett-Jackson, a premium collector car auction company. The company provides services in event management, ticketing, hospitality, and digital innovation, aiming to enhance audience engagement through advanced technology and data analytics. MARI is committed to expanding its presence internationally, particularly in Asia and Europe, while influencing culture globally through its iconic events.

## What company datasets say MARI raised

Funding, as reported

Reported in all **$2.0B** in dollars

Last round **Venture (Round not Specified)**

Last round size **$2.0B**

Last round date **Oct 2025**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Robert E. Park** Executive Officer, Director i

## On 3 portfolio pages

Investors who name them

- [RedBird Capital Partners](https://millionrounds.com/fund/redbird-capital-partners)
- [Touch Ventures](https://millionrounds.com/fund/touch-ventures)
- [FORTA](https://millionrounds.com/fund/forta-2)

Each firm lists MARI on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

acquisitions art organization sports tournaments wta 1000 category-defining events sports events experiences event management art fairs atp masters 1000 entertainment art madrid open b2c miami open global event strategy

Built with from their website

Adobe OneTrust Tech Risk & Compliance Envoy Salesforce CRM Analytics Google Cloud Microsoft PowerPoint MailChimp Adobe After Effects Google Workspace CloudFlare

+8 more

Gem Viewport Meta LinkedIn Ads Fortinet FortiGate Sugar CRM Apple Business Manager Google Meet Microsoft Excel

- **Sector:** Events services
- **Industry code:** NAICS 71131, 711320, 561920, SIC 7999, 7922, 7941
- **Region:** California

## Events services in United States

Startups like it

- [**Step** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/step)
- [**Ticketsauce** San Diego · founded 2014 *Raised*](https://millionrounds.com/company/ticketsauce)
- [**Shoptalk** New York · founded 2016 *Raised*](https://millionrounds.com/company/shoptalk)
- [**EveCom** Malta · founded 2024](https://millionrounds.com/startup/evecom)
- [**Sofar Sounds** New York · founded 2009](https://millionrounds.com/startup/sofar-sounds-2)
- [**Lyte** San Francisco · founded 2013](https://millionrounds.com/startup/lyte-7)
- [**Scholars** Skokie · founded 2011](https://millionrounds.com/startup/scholars)
- [**Confetti** Boca Raton · founded 2017](https://millionrounds.com/startup/confetti-6)

## Is this your company?

Add your raise, your deck and your story, and put MARI in front of investors. Or tell us what we have wrong.

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