# MAKEUP BY MARIO: Cosmetics, New York, United States

> MAKEUP BY MARIO: MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.

Source: https://millionrounds.com/startup/makeup-by-mario (Millionrounds; every figure on the page links to its filing or article)

United States · [Cosmetics startup](https://millionrounds.com/companies)

# MAKEUP BY MARIO

MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.

Funding reported Last round: Series B

Cosmetics New York, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 470 201 to 1,000 people
- **Funding reported:** $40M in dollars
- **Last round:** Series B Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MAKEUP BY MARIO has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MAKEUP BY MARIO

MAKEUP BY MARIO is a premium color cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic.

The brand emerged from Dedivanovic's extensive experience in makeup artistry and education, aiming to provide professional-quality products that are accessible to everyday users. Headquartered in New York, the company initially launched its products through Sephora in North America and has since expanded globally. The product line includes a variety of eye and face makeup items, featuring universal shades suitable for all skin tones. The brand emphasizes high-quality formulas and professional-grade tools, designed to help users replicate signature techniques. In addition to its product offerings, MAKEUP BY MARIO focuses on education, providing online tutorials and masterclasses to teach customers professional makeup techniques. The brand targets both professional makeup artists and beauty enthusiasts, fostering a community that bridges the gap between industry experts and everyday users.

## What company datasets say MAKEUP BY MARIO raised

Funding, as reported

Reported in all **$40M** in dollars

Rounds **1**

Last round **Series B**

Last round size **$40M**

Last round date **Jan 2023**

Investors listed **3**

## The company, in detail

What they build

Known for

makeup concealer seasonal promotions consumers customer engagement color matching distribution new collection makeup tutorials luxury makeup line high-end makeup products makeup education platform setting spray makeup kits education information technology & services

Built with from their website

Google Tag Manager UserWay HREF Lang Clarity SDM Klaviyo YouTube Bing Webmaster Tools Pinterest CloudFlare Viewport Meta

+8 more

Yotpo Loyalty & Referrals Swell Rewards Barracuda MSP Yotpo Apple Business Manager NetSuite Microsoft Excel Microsoft Exchange

- **Sector:** Cosmetics
- **Industry code:** NAICS 33995, 325620, 611430, 44-45, SIC 2844, 8299, 5999
- **Region:** New York
- **Revenue:** $150M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/makeup-by-mario)

## Cosmetics in United States

Startups like it

- [**Aera** founded 2020 *Raised*](https://millionrounds.com/company/aera)
- [**goop** Santa Monica · founded 2008 *Raised*](https://millionrounds.com/company/goop)
- [**Prose** New York · founded 2017 *Raised*](https://millionrounds.com/company/prose)
- [**Kopari Beauty** San Diego · founded 2015 *Raised*](https://millionrounds.com/company/kopari-beauty)
- [**bioClarity** Fort Lee · founded 2016 *Raised*](https://millionrounds.com/company/bioclarity)
- [**Function of Beauty** New York · founded 2015 *Raised*](https://millionrounds.com/company/function-of-beauty)
- [**NakedPoppy** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/nakedpoppy)
- [**MERIT** Los Angeles · founded 2021 *Raised*](https://millionrounds.com/company/merit)

## Is this your company?

Add your raise, your deck and your story, and put MAKEUP BY MARIO in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)