# Madhouse: Marketing & advertising, Shanghai, China

> Madhouse: Madhouse Inc. is a leading independent mobile advertising network and marketing service provider based in Shanghai, China. Based in Shanghai, China.

Source: https://millionrounds.com/startup/madhouse (Millionrounds; every figure on the page links to its filing or article)

China · [Marketing & advertising startup](https://millionrounds.com/companies)

# Madhouse

Madhouse Inc. is a leading independent mobile advertising network and marketing service provider based in Shanghai, China.

Funding reported Last round: Undisclosed round

Marketing & advertising Shanghai, China

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Company summary

- **Founded:** 2006 20 years old
- **Team:** 1,500 1,000+ people
- **Funding reported:** 8.8M as listed, currency not stated
- **Last round:** Undisclosed round Jan 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Madhouse has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Madhouse

Madhouse Inc. is a leading independent mobile advertising network and marketing service provider based in Shanghai, China.

Established in 2006, the company focuses on programmatic solutions for mobile advertising, helping advertisers optimize their marketing investments and expand into international markets. Madhouse has successfully entered the Indian market and operates offices in major cities including Bangalore, Mumbai, and New Delhi. The company offers two core platforms: SmartMad, which is the largest mobile advertising network in China, and Optimad, a demand-side platform that provides advanced optimization services for programmatic advertising and app promotion. Madhouse also features a robust wireless advertising system, MadServing, and the extensive MadNetwork. Their services cater to a diverse clientele, including game developers, mobile app creators, brands, e-commerce clients, and small to medium-sized enterprises, providing comprehensive marketing solutions and support for global market entry.

## What company datasets say Madhouse raised

Funding, as reported

Reported in all **8.8M** in the source's currency

Rounds **6**

Last round **Undisclosed round**

Last round date **Jan 2019**

Investors listed **6**

## The company, in detail

What they build

Known for

consumers communication agency results-oriented information technology & services software as a service intelligent marketing media resources brand support saas media resources for e-commerce global expansion services international markets integrated marketing e-commerce customer service

Built with from their website

Google Workspace Viewport Meta LinkedIn Ads Google Meet Mobile Friendly jQuery DNSPod Nginx Google Search Console Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54151, 541810, 513210, SIC 7375, 7311, 7372
- **Region:** Shang Hai Shi
- **Revenue:** 3.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/madhouse-media)

## Marketing & advertising in China

Startups like it

- [**Shanghai Wanli Network Technology Co., Ltd. (Onedot) ((Onedot))** founded 2016](https://millionrounds.com/startup/shanghai-wanli-network-technology-co-ltd-onedot-onedot)
- [**MobiExchanger** founded 2014](https://millionrounds.com/startup/mobiexchanger)
- [**Beijing Pairui Weixing Advertising Co., Ltd.** Beijing · founded 2009](https://millionrounds.com/startup/beijing-pairui-weixing-advertising-co-ltd)
- [**EOSI Group** founded 2002](https://millionrounds.com/startup/eosi-group)
- [**Adsame** founded 2008](https://millionrounds.com/startup/adsame)
- [**Touchmedia** Shanghai · founded 2003](https://millionrounds.com/startup/touchmedia)
- [**Beijing VIVA Ming Information Technology Co., Ltd.** Beijing · founded 2007](https://millionrounds.com/startup/beijing-viva-ming-information-technology-co-ltd)
- [**Zhiwei Technology (Beijing) Co., Ltd.** founded 2015](https://millionrounds.com/startup/zhiwei-technology-beijing-co-ltd)

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