# Madhive: Marketing & advertising, New York, United States

> Madhive: Madhive is a leading B2B enterprise software company based in New York City, specializing in modern TV advertising. Based in New York, United States.

Source: https://millionrounds.com/startup/madhive (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Madhive

Madhive is a leading B2B enterprise software company based in New York City, specializing in modern TV advertising.

Funding reported Last round: Private equity

Marketing & advertising New York, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 470 201 to 1,000 people
- **Funding reported:** $300M in dollars
- **Last round:** Private equity Jun 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Madhive has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Madhive

Madhive is a leading B2B enterprise software company based in New York City, specializing in modern TV advertising.

Founded in 2016, it offers a customizable, blockchain-based advertising suite designed for local media. The platform simplifies programmatic advertising with features like precision targeting, audience verification, and cross-device attribution. Madhive's self-service platform supports the entire campaign lifecycle, including proposal generation, planning, omnichannel buying, real-time optimization, and measurement. Key offerings include a local-first Demand-Side Platform (DSP), an OTT-first device graph covering all U.S. markets, and advanced tools for audience forecasting and campaign performance tracking. The company serves a diverse clientele, including local media enterprises, broadcast groups, agencies, and small-to-medium businesses, powering tens of thousands of campaigns daily. With around 500 employees and a valuation of $1 billion, Madhive has raised $450 million in funding and was recognized as one of the fastest-growing companies in North America by Deloitte in 2023.

## What company datasets say Madhive raised

Funding, as reported

Reported in all **$300M** in dollars

Rounds **3**

Last round **Private equity**

Last round size **$300M**

Last round date **Jun 2023**

Investors listed **3**

Valuation **$900M, Oct 2024**

## Founders and team

From Madhive's own website: 7 on the team.

- **Jim Wilson** Chief Executive Officer
- **Bob Hammond** Chief Technology Officer
- **Greg McCastle** Chief Strategy Officer
- **Luke Valvano** Chief Financial Officer
- **Michael Kistler** Chief Legal Officer
- **Mike Kim** Chief Product Officer
- **Nicki Harkrider-Probey** Chief Revenue Officer

## On a portfolio page

Investors who name them

- [Digital Currency Group](https://millionrounds.com/fund/digital-currency-group)

Each firm lists Madhive on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

omnichannel workflows consumers customer engagement omnichannel marketing first-party data inventory management streaming advertising cloud-based ad platform media buying enterprises brand awareness ad tech partnerships omnichannel advertising video monetization third-party data ad budget management

Built with from their website

Adobe Marketo Engage Docker Google Tag Manager Amazon CloudFront dbt Ironclad AWS Trusted Advisor Atlassian Google Cloud Microsoft PowerPoint

+8 more

Linkedin Insight Tag Google Ads YouTube GitHub Google Workspace Dv360 CloudFlare Gem

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 51321, 541810, SIC 7375, 7372, 7311
- **Region:** New York
- **Revenue:** $23M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/madhive)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

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