# MadeiraMadeira: Furniture, Curitiba, Brazil

> MadeiraMadeira: MadeiraMadeira is the largest online retailer of home products in Latin America, founded in 2009 in Curitiba, Paraná. Based in Curitiba, Brazil.

Source: https://millionrounds.com/startup/madeiramadeira (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Furniture startup](https://millionrounds.com/companies)

# MadeiraMadeira

MadeiraMadeira is the largest online retailer of home products in Latin America, founded in 2009 in Curitiba, Paraná.

Funding reported Last round: Series E

Furniture Curitiba, Brazil

Company summary

- **Founded:** 2009 17 years old
- **Team:** 2,200 1,000+ people
- **Funding reported:** 338.8M as listed, currency not stated
- **Last round:** Series E Jan 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for MadeiraMadeira has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About MadeiraMadeira

MadeiraMadeira is the largest online retailer of home products in Latin America, founded in 2009 in Curitiba, Paraná.

The company aims to reinvent how people furnish their homes, making the process accessible and enjoyable. It operates a comprehensive platform that includes e-commerce, a marketplace, and physical stores known as "Guide Shops," utilizing a drop shipping model to streamline operations. The platform offers over 2 million products across various categories, including furniture, construction materials, home decor, appliances, and gardening supplies. MadeiraMadeira also provides domestic services through its "MadeiraMadeira Serviços" initiative, which focuses on home installations and renovations. With a robust logistics network featuring 14 distribution centers and more than 70 Guide Shops throughout Brazil, the company employs over 2,200 staff members. Recognized as a leader in the home and decor sector, MadeiraMadeira has served over 13 million customers, with a current focus on more than 3 million active clients seeking quality home furnishings.

## What company datasets say MadeiraMadeira raised

Funding, as reported

Reported in all **338.8M** in the source's currency

Rounds **8**

Last round **Series E**

Last round size **190M**

Last round date **Jan 2021**

Investors listed **11**

Valuation **$1.0B, Mar 2026**

## On a portfolio page

Investors who name them

- [Light Street Capital](https://millionrounds.com/fund/light-street-capital)

Each firm lists MadeiraMadeira on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hardware customer satisfaction digital retail kitchen appliances order fulfillment seasonal promotions consumers customer engagement free returns logistics management home design home organization distribution inventory management home renovation purchase security

Built with from their website

GitHub Actions Jira Service Management VMware Socialcast Docker Google Tag Manager Amazon Elastic Container Registry Amazon CloudFront Google Dataplex Google Sheets Trustvox

+8 more

Salesforce CRM Analytics AWS Trusted Advisor Atlassian React Native WebOffice Google Cloud Blackbaud Raiser's Edge NXT Google Cloud Run

- **Sector:** Furniture
- **Industry code:** NAICS 44911, SIC 5099, 5712
- **Region:** State of Parana
- **Revenue:** 187.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/madeiramadeira)

## Furniture in Brazil

Startups like it

- [**Móveis Movêu** Sao Paulo · founded 2020](https://millionrounds.com/startup/m-veis-mov-u)

## Is this your company?

Add your raise, your deck and your story, and put MadeiraMadeira in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)