# Luxury Promise: Luxury goods & jewelry, London, United Kingdom

> Luxury Promise: Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods through...

Source: https://millionrounds.com/startup/luxury-promise (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# Luxury Promise

Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods through interactive live-shopping experiences.

Funding reported Last round: Undisclosed round

Luxury goods & jewelry London, United Kingdom

Company summary

- **Founded:** 2017 9 years old
- **Team:** 35 11 to 50 people
- **Funding reported:** 19.3M as listed, currency not stated
- **Last round:** Undisclosed round Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Luxury Promise has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Luxury Promise

Luxury Promise is a social commerce platform founded in 2017 that allows users to buy, sell, and swap pre-owned luxury goods through interactive live-shopping experiences.

The company is headquartered in London, with additional offices in Dubai, New York, and Singapore. It focuses on sustainability by promoting the recycling of luxury handbags and reducing waste through the resale market. The platform specializes in high-end pre-owned items, including handbags from iconic brands like Hermès, Chanel, and Louis Vuitton, as well as accessories, fine jewelry, watches, clothing, and footwear. Luxury Promise distinguishes itself with live-show shopping, integrating entertainment and education into the shopping experience. The company employs advanced AI technology for authentication and pricing, ensuring item authenticity through a rigorous quality control process. It also offers in-house repairs and finishing for pre-loved goods, along with educational resources on sustainability and the value of recycling luxury items.

## What company datasets say Luxury Promise raised

Funding, as reported

Reported in all **19.3M** in the source's currency

Rounds **4**

Last round **Undisclosed round**

Last round size **10.6M**

Last round date **Feb 2022**

Investors listed **9**

## Funding filed with regulators

Luxury Promise filed 3 raises, $13M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Mar 2024 **$1.9M** UK share allotment
- Jan 2022 **$1.6M** UK share allotment
- Dec 2021 **$9.4M** UK share allotment

## On a portfolio page

Investors who name them

- [Beringea](https://millionrounds.com/fund/beringea)

Each firm lists Luxury Promise on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

luxury shopping experience fashion luxury goods international consumers luxury investment pieces luxury resale certification luxury pre-loved items herms birkin resale authenticity verification information technology & services luxury jewelry luxury fashion online retail luxury goods & jewelry luxury resale luxury clothing

Built with from their website

Google Tag Manager HREF Lang Paypal Clarity SDM Klaviyo MailChimp Google Workspace Pinterest CloudFlare Viewport Meta

+8 more

Element UI ByteDance Google Meet TikTok Ads Priority Hints Negate Apple Pay Mobile Friendly

- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 45811, 45831, SIC 5099
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/luxury-promise)

## Luxury goods & jewelry in United Kingdom

Startups like it

- [**Nivoda** London · founded 2017](https://millionrounds.com/startup/nivoda-2)
- [**Monica Vinader** London · founded 2002](https://millionrounds.com/startup/monica-vinader)
- [**Watchfinder** West Malling · founded 2001](https://millionrounds.com/startup/watchfinder-2)
- [**Christopher Ward** Maidenhead · founded 2004](https://millionrounds.com/startup/christopher-ward)
- [**motilo.com** London · founded 2010](https://millionrounds.com/startup/motilo-com)
- [**Astley Clarke** London · founded 2006](https://millionrounds.com/startup/astley-clarke)
- [**Time Trader** Middlesbrough · founded 2016](https://millionrounds.com/startup/time-trader)
- [**Chic by Choice** London · founded 2014](https://millionrounds.com/startup/chic-by-choice)

## Is this your company?

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