# Lumos: Marketing & advertising, Sydney, Australia

> Lumos: Lumos is a marketing-technology-as-a-service (MarTaaS) platform that specializes in audience and out-of-home (OOH) media intelligence.

Source: https://millionrounds.com/startup/lumos-10 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Marketing & advertising startup](https://millionrounds.com/companies)

# Lumos

Lumos is a marketing-technology-as-a-service (MarTaaS) platform that specializes in audience and out-of-home (OOH) media intelligence.

Funding reported Last round: Pre-seed

Marketing & advertising Sydney, Australia

Company summary

- **Founded:** 2020 6 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 2.4M as listed, currency not stated
- **Last round:** Pre-seed Aug 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Lumos has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Lumos

Lumos is a marketing-technology-as-a-service (MarTaaS) platform that specializes in audience and out-of-home (OOH) media intelligence.

Founded in 2020, Lumos aims to democratize the global OOH advertising market, making it accessible to businesses of all sizes. The company launched its minimum viable product in early 2022 and is led by CEO Eric Fan. With a team of around seven employees, Lumos operates from offices in Sydney and Melbourne, Australia. The platform offers a range of capabilities, including audience intelligence, OOH media planning, and IoT-enabled advertising. It utilizes over 8,000 audience attributes to enhance targeting and features digital billboard backpacks carried by gig economy riders for scalable advertising. Lumos also provides digital retargeting and post-campaign attribution tools to measure the impact of OOH ads. Recently, the company expanded into Southeast Asia, partnering with various regional entities to further its mission of making OOH advertising more accessible.

## What company datasets say Lumos raised

Funding, as reported

Reported in all **2.4M** in the source's currency

Rounds **2**

Last round **Pre-seed**

Last round size **800k**

Last round date **Aug 2022**

Investors listed **7**

## On a portfolio page

Investors who name them

- [Imprint Capital Partners](https://millionrounds.com/fund/imprint-capital-partners)

Each firm lists Lumos on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

customer engagement traffic density analysis transportation_logistics marketing & advertising services digital twin visualization audience cross-channel activation real-time asset location tracking urban digital twin location-based consumer insights programmatic partners information technology & services streaming location data audience profiles location insights impressions and clicks audience lookalike modeling

Built with from their website

Google Tag Manager Google App Engine Font Awesome Google Workspace CloudFlare Viewport Meta Hubspot webpack C3.js Google Meet

+8 more

Firebase CloudFlare CDN Twilio SendGrid Email Marketing Campaigns Priority Hints React Mobile Friendly Vercel styled-components

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54161, 513210, 541910, SIC 7375, 7372, 7311
- **Region:** New South Wales
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/lumos)

## Marketing & advertising in Australia

Startups like it

- [**Cuttable** South Yarra · founded 2023 *Raised*](https://millionrounds.com/company/cuttable)
- [**Fabulate** Sydney · founded 2017 *Raised*](https://millionrounds.com/company/fabulate)
- [**Bench Media** North Sydney · founded 2012](https://millionrounds.com/startup/bench-media)
- [**Mediaocean (Formerly BCC AdSystems)** Sydney · founded 1967](https://millionrounds.com/startup/mediaocean-formerly-bcc-adsystems)
- [**Edge** Melbourne · founded 2006](https://millionrounds.com/startup/edge-10)
- [**Robinhood Agency** Sydney](https://millionrounds.com/startup/robinhood-agency)
- [**Metigy** Sydney · founded 2015](https://millionrounds.com/startup/metigy)
- [**Pinpoint, a Mastercard company** Sydney · founded 1982](https://millionrounds.com/startup/pinpoint-a-mastercard-company)

## Is this your company?

Add your raise, your deck and your story, and put Lumos in front of investors. Or tell us what we have wrong.

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