# Live Tinted: Cosmetics, West Hollywood, United States

> Live Tinted: Live Tinted is a prestige cosmetics brand founded in 2018 by Deepica Mutyala, a South Asian-American influencer.

Source: https://millionrounds.com/startup/live-tinted (Millionrounds; every figure on the page links to its filing or article)

United States · [Cosmetics startup](https://millionrounds.com/companies)

# Live Tinted

Live Tinted is a prestige cosmetics brand founded in 2018 by Deepica Mutyala, a South Asian-American influencer.

Funding reported Last round: Series A

Cosmetics West Hollywood, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** $18M in dollars
- **Last round:** Series A Mar 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Live Tinted has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Live Tinted

Live Tinted is a prestige cosmetics brand founded in 2018 by Deepica Mutyala, a South Asian-American influencer.

Based in West Hollywood, California, the brand emerged from Mutyala's personal experiences and aims to redefine beauty standards through inclusivity and representation. Live Tinted is recognized as the first South Asian brand sold at Ulta Beauty and is the fastest-growing prestige cosmetics brand at that retailer. The company specializes in clean, vegan, cruelty-free, and fragrance-free beauty products that cater to a diverse range of skin tones. Its flagship product, Huesticks, are multi-use color correctors designed to address hyperpigmentation and discoloration. Live Tinted also offers a variety of skincare-infused cosmetics, including eye masks and sun protection products. The brand emphasizes community engagement through its digital platform, advocating for diversity and providing educational content on beauty and skincare.

## What company datasets say Live Tinted raised

Funding, as reported

Reported in all **$18M** in dollars

Rounds **6**

Last round **Series A**

Last round date **Mar 2023**

Investors listed **14**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Deepica Mutyala** Executive Officer, Director i
- **Neilesh Mutyala** Executive Officer, Director i

## On 4 portfolio pages

Investors who name them

- [Siddhi Capital](https://millionrounds.com/fund/siddhi-capital)
- [Monogram Capital Partners](https://millionrounds.com/fund/monogram-capital-partners)
- [Pres10 Ventures](https://millionrounds.com/fund/pres10-ventures)
- [Buena Vista Angels](https://millionrounds.com/fund/buena-vista-angels)

Each firm lists Live Tinted on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

mineral sunscreen makeup concealer multicultural beauty community cruelty-free skincare vegan skincare products consumers inclusive beauty movement sun protection sustainable beauty products culturally relevant cosmetics environmentally friendly manufacturing serum stick hyperpigmentation fade serum antioxidant skincare

Built with from their website

Amazon Pay for Business Google Tag Manager Paypal Klaviyo Google Workspace CloudFlare Viewport Meta Rebuy Afterpay Google Analytics Ecommerce Tracking

+8 more

Yotpo Google Meet Priority Hints Loop Returns Apple Pay PickyStory Mobile Friendly Shopify

- **Sector:** Cosmetics
- **Industry code:** NAICS 325620, 456120, SIC 2842, 2844, 5999
- **Region:** California
- **Revenue:** $1.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/live-tinted)

## Cosmetics in United States

Startups like it

- [**Aera** founded 2020 *Raised*](https://millionrounds.com/company/aera)
- [**goop** Santa Monica · founded 2008 *Raised*](https://millionrounds.com/company/goop)
- [**Prose** New York · founded 2017 *Raised*](https://millionrounds.com/company/prose)
- [**Kopari Beauty** San Diego · founded 2015 *Raised*](https://millionrounds.com/company/kopari-beauty)
- [**bioClarity** Fort Lee · founded 2016 *Raised*](https://millionrounds.com/company/bioclarity)
- [**Function of Beauty** New York · founded 2015 *Raised*](https://millionrounds.com/company/function-of-beauty)
- [**NakedPoppy** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/nakedpoppy)
- [**MERIT** Los Angeles · founded 2021 *Raised*](https://millionrounds.com/company/merit)

## Is this your company?

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