# Lifelong Online: Retail, Gurugram, India

> Lifelong Online: Lifelong Online Retail Private Limited, established in 2015, is a digital-first, direct-to-consumer brand that designs and sells innovative...

Source: https://millionrounds.com/startup/lifelong-online (Millionrounds; every figure on the page links to its filing or article)

India · [Retail startup](https://millionrounds.com/companies)

# Lifelong Online

Lifelong Online Retail Private Limited, established in 2015, is a digital-first, direct-to-consumer brand that designs and sells innovative consumer durables, home appliances, and

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Funding reported Last round: Series A

Retail Gurugram, India

Company summary

- **Founded:** 2015 11 years old
- **Team:** 300 201 to 1,000 people
- **Funding reported:** 400M as listed, currency not stated
- **Last round:** Series A May 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Lifelong Online has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Lifelong Online

Lifelong Online Retail Private Limited, established in 2015, is a digital-first, direct-to-consumer brand that designs and sells innovative consumer durables, home appliances, and

wellness products for the modern Indian household. The company aims to redefine everyday living by providing quality products that support active lifestyles and self-care, catering to a diverse market across India. With a presence in approximately 10 million households and delivery to over 10,000 pin codes, Lifelong Online operates through its own website and major e-commerce platforms like Amazon and Flipkart. The brand offers a portfolio of over 300 products, including fitness equipment, kitchen appliances, and personal grooming essentials. Lifelong Online distinguishes itself with competitive pricing, manufacturing about 50% of its products in India, and focusing on customer insights for continuous innovation. The company is headquartered in Gurugram, Haryana, and has reported significant revenue growth, reflecting its strong market position.

## What company datasets say Lifelong Online raised

Funding, as reported

Reported in all **400M** in the source's currency

Rounds **1**

Last round **Series A**

Last round size **13M**

Last round date **May 2019**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Tanglin Venture Partners](https://millionrounds.com/fund/tanglin-venture-partners)

Each firm lists Lifelong Online on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hardware kitchen appliances consumers fitness equipment home organization distribution manufacturing home appliances consumer durables dumbbells information technology & services massagers and wellness devices massagers health devices b2c mechanical or industrial engineering

Built with from their website

Google Tag Manager Power Query Clarity SDM Font Awesome CloudFlare Viewport Meta Element UI webpack Facebook SDK Yotpo

+8 more

AI Microsoft Excel React Google Font API Microsoft Exchange Microsoft 365 Apps & Services Mobile Friendly WhatsApp

- **Sector:** Retail
- **Industry code:** NAICS 33992, 31-33, 44-45, SIC 3631
- **Region:** Haryana
- **Part of:** Thrasio
- **Revenue:** 59M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/lifelong-online)

## Retail in India

Startups like it

- [**Urban Ladder** Bengaluru · founded 2012 *Raised*](https://millionrounds.com/company/urban-ladder)
- [**Citykart** Gurugram · founded 2016 *Raised*](https://millionrounds.com/company/citykart)
- [**Specsmakers** Chennai · founded 2007 *Raised*](https://millionrounds.com/company/specsmakers)
- [**Heads Up For Tails** Gurgaon · founded 2008 *Raised*](https://millionrounds.com/company/heads-up-for-tails)
- [**Reliance Brands Limited** Mumbai · founded 2007](https://millionrounds.com/startup/reliance-brands-limited)
- [**Appario Retail Private Limited** Bengaluru · founded 2017](https://millionrounds.com/startup/appario-retail-private-limited)
- [**FNP** Gurugram · founded 1994](https://millionrounds.com/startup/fnp)
- [**Join Ventures** Mumbai · founded 2019](https://millionrounds.com/startup/join-ventures)

## Is this your company?

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