# Lick: Mechanical or industrial engineering, London, United Kingdom

> Lick: Lick is a London-based home decor brand founded in 2019 by Lucas London and Sam Bradley. Based in London, United Kingdom. Founded 2019.

Source: https://millionrounds.com/startup/lick-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Mechanical or industrial engineering startup](https://millionrounds.com/companies)

# Lick

Lick is a London-based home decor brand founded in 2019 by Lucas London and Sam Bradley.

Funding reported Last round: Undisclosed round

Mechanical or industrial engineering London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 81 51 to 200 people
- **Funding reported:** 28M as listed, currency not stated
- **Last round:** Undisclosed round Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Lick has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Lick

Lick is a London-based home decor brand founded in 2019 by Lucas London and Sam Bradley.

Operating as Lick Home Ltd, the company is headquartered in Brixton, London. Lick focuses on empowering decorators through a community-driven approach, making home transformation easier and more inspiring. The brand offers a range of products, including paints for various rooms, artisan wallpaper, decorating tools, and sustainable supplies. Lick also provides room painting kits and decoration kits. Their services include color consultations and design support, aimed at helping customers choose the right colors and complete their decorating projects. Lick primarily serves homeowners, first-time decorators, and professional decorators in the UK. The company combines direct-to-consumer e-commerce with retail distribution, reaching over 1,800 stores nationwide. Their products are designed to facilitate full-home decorating, enhancing the overall decorating experience for their customers.

## What company datasets say Lick raised

Funding, as reported

Reported in all **28M** in the source's currency

Rounds **4**

Last round **Undisclosed round**

Last round size **5.8M**

Last round date **Jan 2023**

Investors listed **14**

## On 2 portfolio pages

Investors who name them

- [Redbus Ventures](https://millionrounds.com/fund/redbus-ventures)
- [Samos Investments](https://millionrounds.com/fund/samos-investments-2)

Each firm lists Lick on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hardware modern design consumers eco-friendly paint customer engagement animal wallpaper sustainable tools paints experienced decorators manufacturing decor enthusiasts samples for decoration innovative products recyclable packaging information technology & services color schemes

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang PWA Klaviyo YouTube Google Workspace Pinterest Viewport Meta webpack

+8 more

Amazon S3 Apple Business Manager Google Meet Facebook Groups React Workable Datadog Mobile Friendly

- **Sector:** Mechanical or industrial engineering
- **Industry code:** NAICS 444180, SIC 5211
- **Region:** England
- **Revenue:** 7M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/lick-af24bae1b5)

## Mechanical or industrial engineering in United Kingdom

Startups like it

- [**Isembard** London · founded 2024 *Raised*](https://millionrounds.com/company/isembard)
- [**Humanoid** London · founded 2024](https://millionrounds.com/startup/humanoid-4)
- [**Dexory** Wallingford · founded 2022](https://millionrounds.com/startup/dexory)
- [**Vsim** Altrincham · founded 2022](https://millionrounds.com/startup/vsim)
- [**Sertec Group Ltd** Coleshill · founded 1962](https://millionrounds.com/startup/sertec-group-ltd)
- [**Den** London · founded 2013](https://millionrounds.com/startup/den)
- [**Envirogen Group** Alfreton · founded 1996](https://millionrounds.com/startup/envirogen-group)
- [**AssetCool** Leeds · founded 2016](https://millionrounds.com/startup/assetcool)

## Is this your company?

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