# Leapfrog Brands: Consumer goods, Chicago, United States

> Leapfrog Brands: Leapfrog Brands is a designer and manufacturer of premium on-the-go drinkware and food storage solutions, based in Chicago, Illinois.

Source: https://millionrounds.com/startup/leapfrog-brands (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer goods startup](https://millionrounds.com/companies)

# Leapfrog Brands

Leapfrog Brands is a designer and manufacturer of premium on-the-go drinkware and food storage solutions, based in Chicago, Illinois.

Funding reported Last round: Private Equity

Consumer goods Chicago, United States

Company summary

- **Founded:** 2009 17 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** - none reported
- **Last round:** Private Equity Jan 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Leapfrog Brands has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Leapfrog Brands

Leapfrog Brands is a designer and manufacturer of premium on-the-go drinkware and food storage solutions, based in Chicago, Illinois.

Founded in 2009, the company focuses on creating innovative products that enhance food and beverage experiences. It operates in the consumer durables industry, specifically in beverageware and food storage, and employs approximately 50 to 95 people. The company offers a diverse range of products, including portable water bottles, coffee mugs, food storage containers, and bakeware. Leapfrog Brands manages several brands, such as Ello, Swig Life, ZULU, and Pogo, catering to various consumer needs. Following its acquisition of Swig Life in July 2023, the company has strengthened its position in the women's market segment. Leapfrog Brands serves a global customer base, primarily in North America, Europe, and parts of Asia, through direct-to-consumer sales and wholesale distribution.

## What company datasets say Leapfrog Brands raised

Funding, as reported

The last round reported **Private Equity** Jan 2021

Last round date **Jan 2021**

## On a portfolio page

Investors who name them

- [Palladin Consumer Retail Partners](https://millionrounds.com/fund/palladin-consumer-partners-llc)

Each firm lists Leapfrog Brands on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

food storage consumers product design customer engagement distribution manufacturing trend-forward design design thinking information technology & services style and function product lifecycle family hydration products drinkware solutions ecommerce b2c consumer research

Built with from their website

Adobe Photoshop Lightroom Tableau Google Workspace Viewport Meta Google Meet NetSuite Priority Hints Bynder Enom Mobile Friendly

+8 more

Open Graph Facebook Pixel RSS Squarespace Shutterstock Tail Adobe Photoshop Luminate

- **Sector:** Consumer goods
- **Industry code:** NAICS 33992, 44-45, SIC 3999
- **Region:** Illinois
- **Revenue:** $52M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/leapfrog-brands)

## Consumer goods in United States

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- [**Joy** Ba Đình · founded 2021 *Raised*](https://millionrounds.com/company/joy)
- [**Aunt Fannie's** Portland · founded 2013 *Raised*](https://millionrounds.com/company/aunt-fannies)

## Is this your company?

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