# LeadStory: Media production, Sydney, Australia

> LeadStory: LeadStory is a personalized news streaming platform based in Sydney, Australia, founded in 2021. Based in Sydney, Australia. Founded 2021.

Source: https://millionrounds.com/startup/leadstory (Millionrounds; every figure on the page links to its filing or article)

Australia · [Media production startup](https://millionrounds.com/companies)

# LeadStory

LeadStory is a personalized news streaming platform based in Sydney, Australia, founded in 2021.

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Funding reported Last round: Seed

Media production Sydney, Australia

Company summary

- **Founded:** 2021 5 years old
- **Team:** 21 11 to 50 people
- **Funding reported:** 2.8M as listed, currency not stated
- **Last round:** Seed Jul 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for LeadStory has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About LeadStory

LeadStory is a personalized news streaming platform based in Sydney, Australia, founded in 2021.

It operates in the media, publishing, and advertising sectors, offering an AI-driven service that curates breaking news and current events into a tailored video stream for each user. The platform aggregates content from trusted global publishers, including CBS, CNBC, Reuters, and CNN, delivering news through web, mobile, FAST TV channels, and inflight entertainment. LeadStory focuses on providing individual viewers with a customized news experience while also serving brands, airlines, broadcasters, and media platforms. Additionally, it offers advertising solutions alongside its news streaming product. With a small team of around 9-11 employees, LeadStory has attracted investment from sources like CP Ventures and the Australia Entrepreneurs’ Programme, with reported funding ranging from $140K to over $2.75M.

## What company datasets say LeadStory raised

Funding, as reported

Reported in all **2.8M** in the source's currency

Last round **Seed**

Last round size **2.8M**

Last round date **Jul 2025**

Investors listed **4**

## Founders and team

From LeadStory's own website: 2 founders.

**Cam Price** Co-Founder and CEO

**Cheyne Wallace** Co-Founder and CTO

## On a portfolio page

Investors who name them

- [Saltwater Fund](https://millionrounds.com/fund/saltwater-fund)

Each firm lists LeadStory on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience global coverage news ecosystem news aggregation global news coverage latin america computer & network security content monetization brand storytelling information technology & services content curation media and journalism mobile app news personalization license from reuters brand credibility

Built with from their website

WordPress.org Google Workspace CloudFlare Viewport Meta Google Play Emotion Element UI Hubspot webpack C3.js

+8 more

Google Meet CloudFlare CDN React Google Font API Salesforce MySQL Mobile Friendly Open Graph

- **Sector:** Media production
- **Industry code:** NAICS 51929, 516210, SIC 7375
- **Region:** New South Wales
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/leadstory)

## Media production in Australia

Startups like it

- [**Global Traffic Network** Sydney · founded 1997](https://millionrounds.com/startup/global-traffic-network)
- [**Replica Studios** Brisbane · founded 2018](https://millionrounds.com/startup/replica-studios)
- [**Chronicle Media** Perth · founded 2021](https://millionrounds.com/startup/chronicle-media-2)
- [**The New Daily** Melbourne · founded 2013](https://millionrounds.com/startup/the-new-daily)
- [**Melodie Music** Sydney · founded 2017](https://millionrounds.com/startup/melodie-music)
- [**Chrysaor Studios** Gold Coast · founded 2023](https://millionrounds.com/startup/chrysaor-studios)
- [**Spondo** Melbourne · founded 2012](https://millionrounds.com/startup/spondo)
- [**Hash News** Woolloongabba · founded 2014](https://millionrounds.com/startup/hash-news)

## Is this your company?

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