# Le Tote: Apparel & fashion, San Francisco, United States

> Le Tote: Le Tote was an online women's clothing rental business based in San Francisco, California, founded in 2012 by Brett Northart and Rakesh Tondon.

Source: https://millionrounds.com/startup/le-tote (Millionrounds; every figure on the page links to its filing or article)

United States · [Apparel & fashion startup](https://millionrounds.com/companies)

# Le Tote

Le Tote was an online women's clothing rental business based in San Francisco, California, founded in 2012 by Brett Northart and Rakesh Tondon.

Funding reported Last round: Series C

Apparel & fashion San Francisco, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 41 11 to 50 people
- **Funding reported:** $72M in dollars
- **Last round:** Series C Nov 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Le Tote has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Le Tote

Le Tote was an online women's clothing rental business based in San Francisco, California, founded in 2012 by Brett Northart and Rakesh Tondon.

The company operated on a subscription box model, offering members a personalized selection of everyday apparel and accessories. Le Tote distinguished itself by focusing on everyday wear rather than special occasions, providing a flexible service where members could wear items for as long as they liked and return them for new selections. The subscription service included a variety of product categories such as tops, bottoms, dresses, and accessories from hundreds of well-known brands like Calvin Klein, Nike, and Free People. Le Tote utilized a data-driven personalization engine to curate boxes tailored to individual preferences, serving customers across 48 U.S. states. The company experienced significant growth prior to its decline, reporting over 300% year-over-year growth for two consecutive years.

## What company datasets say Le Tote raised

Funding, as reported

Reported in all **$72M** in dollars

Rounds **5**

Last round **Series C**

Last round size **$208M**

Last round date **Nov 2017**

Investors listed **27**

SEC Form D **$13M sold, 1 filing, last Sept 2015**

Y Combinator **S13**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Brett Northart** Executive Officer, Director i
- **Rakesh Tondon** Executive Officer, Director i

On the board, as filed i *David Atchison* *Mike Kwatinetz*

## On 3 portfolio pages

Investors who name them

- [Crux Capital](https://millionrounds.com/fund/crux-capital-2)
- [Horizon Technology Finance](https://millionrounds.com/fund/horizon-technology-finance)
- [Joanne Wilson](https://millionrounds.com/fund/joanne-wilson)

Each firm lists Le Tote on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fashion consumers information technology & services style information technology ecommerce b2c e-commerce d2c internet social commerce collaborative consumption consumer internet women's clothing retail shopping

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 45811, 532289, SIC 2300, 3140
- **Region:** California
- **Revenue:** $150M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/le-tote)

## Apparel & fashion in United States

Startups like it

- [**BANDIER** New York · founded 2014 *Raised*](https://millionrounds.com/company/bandier)
- [**Cuyana** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/cuyana)
- [**JAANUU** El Segundo · founded 2013 *Raised*](https://millionrounds.com/company/jaanuu)
- [**NAADAM** New York · founded 2013 *Raised*](https://millionrounds.com/company/naadam)
- [**ANINE BING** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/anine-bing)
- [**Carbon38** Culver City · founded 2012 *Raised*](https://millionrounds.com/company/carbon38)
- [**HICKIES** Brooklyn · founded 2011 *Raised*](https://millionrounds.com/company/hickies)
- [**Koio** New York · founded 2014 *Raised*](https://millionrounds.com/company/koio)

## Is this your company?

Add your raise, your deck and your story, and put Le Tote in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)