# Layar: Online media, Amsterdam, Netherlands

> Layar: Layar is a Dutch augmented-reality company based in Amsterdam, founded in 2009. Based in Amsterdam, Netherlands. Founded 2009.

Source: https://millionrounds.com/startup/layar (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Online media startup](https://millionrounds.com/companies)

# Layar

Layar is a Dutch augmented-reality company based in Amsterdam, founded in 2009.

Funding reported Last round: Series B

Online media Amsterdam, Netherlands

Company summary

- **Founded:** 2009 17 years old
- **Team:** 31 11 to 50 people
- **Funding reported:** 17.1M as listed, currency not stated
- **Last round:** Series B Nov 2010

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Layar has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Layar

Layar is a Dutch augmented-reality company based in Amsterdam, founded in 2009.

It became part of the Blippar group after being acquired in 2014. Layar specializes in mobile augmented reality, offering a browser that allows users to explore real-world locations and products through their phone cameras. The company provides augmented reality software and platform tools for creating AR content, as well as interactive print experiences that connect physical media to digital content. Layar supports an open development platform for developers to build AR applications and offers mobile apps for both iOS and Android. Notable products associated with Layar include Blippbuilder Studio, WebAR SDK, and The Studio. Layar has collaborated with major global brands such as Pepsi, Coca-Cola, and BMW, among others. The company has also partnered with device and carrier companies like Samsung, Verizon, and Sprint to enhance its offerings.

## What company datasets say Layar raised

Funding, as reported

Reported in all **17.1M** in the source's currency

Last round **Series B**

Last round size **13.7M**

Last round date **Nov 2010**

## The company, in detail

What they build

Known for

information technology & services information technology online media augmented reality internet mobile location based services app for ios android interactive print online audio & video media

Built with from their website

Amazon SES Google Tag Manager Google App Engine WordPress.org Postmark Font Awesome YouTube MailChimp Google Workspace CloudFlare

+8 more

Viewport Meta dc.js Site Kit Amazon Simple Email Service Hubspot AI Google Meet Firebase

- **Sector:** Online media
- **Region:** North Holland

## How it ended, so far

Exit

Exit Buyer Price When

Acquired Blippar undisclosed Jun 2014

## Online media in Netherlands

Startups like it

- [**The Struggling Scientists Podcast** Amsterdam · founded 2021](https://millionrounds.com/startup/the-struggling-scientists-podcast)
- [**Symphony Media** Amsterdam · founded 2021](https://millionrounds.com/startup/symphony-media)
- [**Nine Connections** Amsterdam · founded 2010](https://millionrounds.com/startup/nine-connections)
- [**We Are Eves** Amsterdam · founded 2019](https://millionrounds.com/startup/we-are-eves)
- [**The Correspondent** Amsterdam · founded 2018](https://millionrounds.com/startup/the-correspondent)
- [**Leading Courses** Utrecht · founded 2012](https://millionrounds.com/startup/leading-courses)
- [**Goodr** Groningen · founded 2019](https://millionrounds.com/startup/goodr-3)
- [**SEOsop e-commerce** Amsterdam · founded 2008](https://millionrounds.com/startup/seosop-e-commerce)

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