# Lavender: Writing & editing, New York, United States

> Lavender: Lavender is an artificial intelligence platform focused on enhancing sales email communication. Based in New York, United States. Founded 2020.

Source: https://millionrounds.com/startup/lavender-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Writing & editing startup](https://millionrounds.com/companies)

# Lavender

Lavender is an artificial intelligence platform focused on enhancing sales email communication.

Funding reported Last round: Series A

Writing & editing New York, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** $13M in dollars
- **Last round:** Series A Feb 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Lavender has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Lavender

Lavender is an artificial intelligence platform focused on enhancing sales email communication.

Founded in 2020 and based in New York, the company aims to assist Sales Development Representatives (SDRs) and Account Executives (AEs) in crafting more effective and personalized emails. Lavender integrates seamlessly into inbox workflows like Gmail and Outlook, providing real-time coaching and insights based on a dataset of over 100 million cold emails. The platform features an AI Email Coach that offers instant feedback on email drafts, helps with recipient research for personalization, and validates email addresses for deliverability. It also includes tools for drafting and rewriting emails, along with a dashboard for tracking performance metrics. Lavender serves a diverse range of clients, including notable companies like Clari, Twilio, and Segment, helping them improve email engagement and close more deals.

## What company datasets say Lavender raised

Funding, as reported

Reported in all **$13M** in dollars

Rounds **2**

Last round **Series A**

Last round size **$11M**

Last round date **Feb 2023**

Investors listed **9**

## Founders and team

From Lavender's own website: 2 on the team.

- **Dimitra Spiliotopoulou** Head of Sales at Indico Labs
- **Heidi B.** Director of Business Development

## On a portfolio page

Investors who name them

- [Position Ventures](https://millionrounds.com/fund/position-ventures)

Each firm lists Lavender on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

team performance analytics response analytics ai sales tools customer engagement sales communication enhancement ai-powered personalization salesloft support respondent research ai sales communication enhancement ai email response analysis feedback loops delivery optimization ai-driven sales tools ai-driven sales productivity data science sales and marketing

Built with from their website

Google Tag Manager Amazon CloudFront Envoy Font Awesome YouTube MailChimp Google Workspace CloudFlare Viewport Meta CookieYes

+8 more

Cloudflare WAF Webflow Hosting OpenAI Google Meet ProfitWell CloudFlare CDN Twilio SendGrid Email Marketing Campaigns CAPTCHA

- **Sector:** Writing & editing
- **Industry code:** NAICS 54151, 51321, SIC 7375
- **Region:** New York
- **Revenue:** $12M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/lavender)

## Writing & editing in United States

Startups like it

- [**Fair Warning** New York · founded 2020 *Raised*](https://millionrounds.com/company/fairwarning)
- [**The Influence Pros** San Francisco](https://millionrounds.com/startup/the-influence-pros)
- [**Thira** New York · founded 2025](https://millionrounds.com/startup/thira)
- [**Twyla Inc** Austin · founded 2015](https://millionrounds.com/startup/twyla-inc)
- [**Scripted** San Antonio · founded 2011](https://millionrounds.com/startup/scripted)
- [**Gallery Labs** Los Angeles · founded 2021](https://millionrounds.com/startup/gallery-labs)
- [**NEast Philly** Philadelphia · founded 2008](https://millionrounds.com/startup/neast-philly)
- [**Country Club** Los Angeles](https://millionrounds.com/startup/country-club)

## Is this your company?

Add your raise, your deck and your story, and put Lavender in front of investors. Or tell us what we have wrong.

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