# Lassie: Insurance, Stockholm, Sweden

> Lassie: Lassie is a digital pet insurance company founded in 2020 and headquartered in Stockholm, Sweden. Based in Stockholm, Sweden. Founded 2020.

Source: https://millionrounds.com/startup/lassie-3 (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Insurance startup](https://millionrounds.com/companies)

# Lassie

Lassie is a digital pet insurance company founded in 2020 and headquartered in Stockholm, Sweden.

Funding reported Last round: Series B

Insurance Stockholm, Sweden

Company summary

- **Founded:** 2020 6 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** 36.5M as listed, currency not stated
- **Last round:** Series B Nov 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Lassie has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Lassie

Lassie is a digital pet insurance company founded in 2020 and headquartered in Stockholm, Sweden.

It operates as the world’s first preventive pet insurance ecosystem, focusing on proactive care to ensure pets lead long, healthy lives. Lassie serves approximately 300,000 pets across Sweden, Germany, and France, providing a fully digital insurance experience through its mobile app and website. The company offers a range of digital pet insurance plans for dogs and cats, including health, surgery, and liability insurance. Lassie emphasizes preventive care by providing vaccination reminders, health tips, and educational resources. It also partners with FirstVet to offer digital veterinary consultations for real-time advice. Lassie's mission is to help pet owners maintain healthy habits and feel prepared for unexpected events, making pet care more accessible and manageable.

## What company datasets say Lassie raised

Funding, as reported

Reported in all **36.5M** in the source's currency

Rounds **4**

Last round **Series B**

Last round size **69.5M**

Last round date **Nov 2023**

Investors listed **13**

## On 5 portfolio pages

Investors who name them

- [Felix Capital](https://millionrounds.com/fund/felix-capital)
- [DHS Venture Partners](https://millionrounds.com/fund/dhs-venture-partners)
- [Sigul Invest](https://millionrounds.com/fund/sigul-invest)
- [TrueWay (formerly Finext)](https://millionrounds.com/fund/trueway-formerly-finext)
- [Red Dawn Ventures](https://millionrounds.com/fund/red-dawn-ventures)

Each firm lists Lassie on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care consumers veterinary telehealth innovative pet health solutions preventive health care digital pet insurance sustainable pet care solutions education information technology & services insurance financial services finance preventive pet care comprehensive pet coverage hospital & health care health monitoring tools

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang AWS Trusted Advisor PWA Klaviyo Meta Audience Network MailChimp Google Workspace Viewport Meta

+8 more

Google Play webpack AI Google Meet React JavaScript Mobile Friendly Vercel

- **Sector:** Insurance
- **Industry code:** NAICS 52412, 52421, 51321, SIC 6361, 6411, 7372
- **Region:** Stockholm County
- **Revenue:** 100M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/lassie)

## Insurance in Sweden

Startups like it

- [**Hedvig** Stockholm · founded 2017](https://millionrounds.com/startup/hedvig-3)
- [**Paydrive - En del av Dina Försäkringar** Stockholm · founded 2013](https://millionrounds.com/startup/paydrive-en-del-av-dina-f-rs-kringar)
- [**Insurello** Stockholm · founded 2016](https://millionrounds.com/startup/insurello)
- [**Ebie** Stockholm · founded 2020](https://millionrounds.com/startup/ebie)
- [**pensiono.se** Vaesteras · founded 2011](https://millionrounds.com/startup/pensiono-se)
- [**Omocom** Stockholm · founded 2017](https://millionrounds.com/startup/omocom)
- [**pensionera.se** Stockholm · founded 2014](https://millionrounds.com/startup/pensionera-se)
- [**Claims Carbon** Stockholm · founded 2021](https://millionrounds.com/startup/claims-carbon)

## Is this your company?

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