# KUIU: Sporting goods, Dixon, United States

> KUIU: KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston. Based in Dixon, United States.

Source: https://millionrounds.com/startup/kuiu (Millionrounds; every figure on the page links to its filing or article)

United States · [Sporting goods startup](https://millionrounds.com/companies)

# KUIU

KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.

Funding reported Last round: Private equity

Sporting goods Dixon, United States

Company summary

- **Founded:** 2011 15 years old
- **Team:** 92 51 to 200 people
- **Funding reported:** $50M in dollars
- **Last round:** Private equity Apr 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for KUIU has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About KUIU

KUIU is an American brand specializing in high-performance hunting gear and apparel, founded in 2011 by Jason Hairston.

The company operates on a direct-to-consumer model, selling its products exclusively through its website. This approach allows KUIU to eliminate retail markups and provide ultralight, technologically advanced equipment tailored for serious mountain hunters. The product line features a technical layering system designed to keep hunters comfortable and dry in extreme conditions. KUIU offers a variety of items, including jackets, vests, pants, shirts, footwear, and backpacks, all engineered with advanced fabrics for optimal performance. The brand emphasizes functionality, with gear designed for effective camouflage and durability. KUIU also fosters a community called "KUIU Nation," where customers can access news and special offers. The company is committed to conservation initiatives, supporting wildlife and habitat preservation while serving a global market of outdoor enthusiasts.

## What company datasets say KUIU raised

Funding, as reported

Reported in all **$50M** in dollars

Rounds **1**

Last round **Private equity**

Last round size **$50M**

Last round date **Apr 2017**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Trident Ventures, LLC](https://millionrounds.com/fund/trident-ventures-llc)

Each firm lists KUIU on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

sporting goods manufacturing

Built with from their website

Google Tag Manager PWA Paypal Google Cloud Klaviyo CloudFlare Viewport Meta Element UI Facebook SDK Celigo

+8 more

Yotpo Apple Business Manager AI Pingdom NetSuite Priority Hints Microsoft Exchange Apple Pay

- **Sector:** Sporting goods
- **Industry code:** NAICS 458110, 459110
- **Region:** California
- **Revenue:** $50M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/kuiu)

## Sporting goods in United States

Startups like it

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- [**Trek Bicycle** Waterloo · founded 1976](https://millionrounds.com/startup/trek-bicycle)
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- [**PING INC** Phoenix](https://millionrounds.com/startup/ping-inc)
- [**Velotric** Huntington Station · founded 2021](https://millionrounds.com/startup/velotric)
- [**Shock Doctor** Fountain Valley · founded 1993](https://millionrounds.com/startup/shock-doctor)
- [**Good Good Golf** Frisco · founded 2020](https://millionrounds.com/startup/good-good-golf)
- [**ROKA** Austin · founded 2013](https://millionrounds.com/startup/roka-3)

## Is this your company?

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