# Krux Digital: Information technology & services, San Francisco, United States

> Krux Digital: Krux Digital, based in San Francisco, is a data management platform company founded in 2010. Based in San Francisco, United States. Founded 2010.

Source: https://millionrounds.com/startup/krux-digital (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Krux Digital

Krux Digital, based in San Francisco, is a data management platform company founded in 2010.

Funding reported Last round: Series B

Information technology & services San Francisco, United States

Company summary

- **Founded:** 2010 16 years old
- **Team:** 5 1 to 10 people
- **Funding reported:** $50M in dollars
- **Last round:** Series B Jun 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Krux Digital has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Krux Digital

Krux Digital, based in San Francisco, is a data management platform company founded in 2010.

In 2016, it was acquired by Salesforce for approximately $700 million, becoming the core of Salesforce DMP. The company offers a cloud-based, real-time data platform that unifies people data from various digital sources into a single view. It utilizes AI to analyze preferences and activates data across multiple channels for marketing, media, and commerce experiences. The Salesforce DMP platform provides capabilities such as real-time data unification, audience segmentation, marketing attribution, and analytics. It interacts with 3 billion browsers and devices monthly, serving over 20 billion page views and processing nearly 2 billion CRM records. Krux Digital primarily serves large enterprises, including clients in food and beverage, media and entertainment, and events and commerce. Enterprises using the platform often report significant returns on investment.

## What company datasets say Krux Digital raised

Funding, as reported

Reported in all **$50M** in dollars

Rounds **3**

Last round **Series B**

Last round size **$35M**

Last round date **Jun 2014**

Investors listed **10**

## The company, in detail

What they build

Known for

audience data data protection data governance marketing data management platform enterprises rtb information technology & services big data content marketing enterprise software tag management advertising technology analytics marketing attribution

Built with from their website

Amazon AWS NS1

- **Sector:** Information technology & services
- **Region:** California
- **Part of:** Salesforce
- **Revenue:** $48M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/krux)

## Information technology & services in United States

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