# Kissmetrics: Information technology & services, San Francisco, United States

> Kissmetrics: Kissmetrics is a cloud-based customer analytics and engagement automation platform founded in 2008 by Neil Patel and Hiten Shah.

Source: https://millionrounds.com/startup/kissmetrics (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Kissmetrics

Kissmetrics is a cloud-based customer analytics and engagement automation platform founded in 2008 by Neil Patel and Hiten Shah.

Funding reported Last round: Series B

Information technology & services San Francisco, United States

Company summary

- **Founded:** 2008 18 years old
- **Team:** 40 11 to 50 people
- **Funding reported:** $16M in dollars
- **Last round:** Series B Jun 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Kissmetrics has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Kissmetrics

Kissmetrics is a cloud-based customer analytics and engagement automation platform founded in 2008 by Neil Patel and Hiten Shah.

Headquartered in San Francisco, California, the company serves over 10,000 clients globally, including businesses in the e-commerce and SaaS sectors. Kissmetrics focuses on person-based analytics, allowing companies to track individual user journeys and understand customer behavior with precision. The platform offers a suite of tools that includes person-based behavioral analytics, multi-channel attribution, customer engagement automation, A/B testing, and churn reduction strategies. These features help businesses visualize user paths, analyze lifetime value, measure campaign performance, and automate targeted communications. Kissmetrics is designed to empower organizations to optimize their marketing efforts, enhance customer retention, and drive revenue growth through data-driven insights.

## What company datasets say Kissmetrics raised

Funding, as reported

Reported in all **$16M** in dollars

Rounds **7**

Last round **Series B**

Last round size **$3.0M**

Last round date **Jun 2015**

Investors listed **9**

## The company, in detail

What they build

Known for

cross-browser tracking behavioral segmentation tools consumers customer engagement real-time data marketing growth analytics computer & network security enterprises recurring revenue churn reduction email marketing automation funnel visualization customer journey mapping website analytics information technology & services

Built with from their website

HREF Lang PWA YouTube Google Workspace Viewport Meta dc.js Lucide webpack Google Meet Priority Hints

+8 more

React StatusPage IO Mobile Friendly Multilingual Open Graph Salesforce Marketing Cloud Account Engagement Digital Ocean DNS DigitalOcean Droplets

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, SIC 7375, 7372
- **Region:** California
- **Revenue:** $2.4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/kissmetrics)

## Information technology & services in United States

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- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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