# Kindred: Marketing & advertising, London, United Kingdom

> Kindred: Kindred is a commerce media company that focuses on monetizing shopper intent through an AI-powered ad network. Based in London, United Kingdom.

Source: https://millionrounds.com/startup/kindred-6 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Marketing & advertising startup](https://millionrounds.com/companies)

# Kindred

Kindred is a commerce media company that focuses on monetizing shopper intent through an AI-powered ad network.

Email

Funding reported Last round: Series B

Marketing & advertising London, United Kingdom

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Company summary

- **Founded:** 2019 7 years old
- **Team:** 80 51 to 200 people
- **Funding reported:** 17.7M as listed, currency not stated
- **Last round:** Series B Apr 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Kindred has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Kindred

Kindred is a commerce media company that focuses on monetizing shopper intent through an AI-powered ad network.

It connects advertisers with users across global platforms, capturing demand from over 100,000 brands and merchants. With partnerships and API integrations with more than 130 affiliate networks, Kindred serves 450 million shoppers in 52 countries and 16 languages. The company operates a technology stack that helps advertisers leverage shopper data to enhance their return on ad spend. Kindred partners with OEMs, telecom companies, and AI firms to reach a vast audience. Its services include a commerce ad network that provides a plug-and-play server for AI platforms, enabling contextual content integration and real-time bidding on user intent. Additionally, Kindred offers self-learning coupon technology that delivers relevant coupon codes and deals, enhancing the shopping experience for users while generating revenue for AI tools.

## What company datasets say Kindred raised

Funding, as reported

Reported in all **17.7M** in the source's currency

Rounds **5**

Last round **Series B**

Last round size **4M**

Last round date **Apr 2024**

Investors listed **4**

## On 2 portfolio pages

Investors who name them

- [Perplexity Fund](https://millionrounds.com/fund/perplexity-fund)
- [Rigby Technology Investments](https://millionrounds.com/fund/rigby-technology-investments)

Each firm lists Kindred on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

intent signals for ai philanthropy high intent consumer targeting charity global advertising reach marketplace advertising high intent purchase signals consumers data partnerships supply-side integration charitable initiatives attribution tracking real-time data distribution brand marketing tools computer & network security

Built with from their website

HubSpot Sales Hub Google Tag Manager Dv360 CloudFlare Viewport Meta PubMatic Hubspot Cloudflare WAF Facebook SDK AI

+8 more

for Sellers Microsoft Excel CloudFlare CDN React Google Font API ChatBot Microsoft Exchange Criteo for Advertisers

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 518210, SIC 7311, 7375
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/kindred-129fe6b9c7)

## Marketing & advertising in United Kingdom

Startups like it

- [**Ogury** London · founded 2014 *Raised*](https://millionrounds.com/company/ogury)
- [**Mention Me** London · founded 2013 *Raised*](https://millionrounds.com/company/mention-me)
- [**Two Circles** London · founded 2011](https://millionrounds.com/startup/two-circles)
- [**Fetch** London · founded 2009](https://millionrounds.com/startup/fetch-13)
- [**digitalagency.com** Wadebridge · founded 1997](https://millionrounds.com/startup/digitalagency-com)
- [**tmp** London · founded 2002](https://millionrounds.com/startup/tmp)
- [**Adludio** London · founded 2015](https://millionrounds.com/startup/adludio)
- [**Weve** London · founded 2012](https://millionrounds.com/startup/weve-3)

## Is this your company?

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