# Kevel: Information technology & services, Durham, United States

> Kevel: Kevel, Inc. is an American advertising technology company based in Durham, North Carolina. Based in Durham, United States. Founded 2010.

Source: https://millionrounds.com/startup/kevel (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Kevel

Kevel, Inc. is an American advertising technology company based in Durham, North Carolina.

Funding reported Last round: Series C

Information technology & services Durham, United States

Company summary

- **Founded:** 2010 16 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** $45M in dollars
- **Last round:** Series C Mar 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Kevel has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Kevel

Kevel, Inc. is an American advertising technology company based in Durham, North Carolina.

Founded in 2010 by James Avery, Kevel specializes in providing infrastructure APIs that enable businesses to create custom ad platforms. Its flagship product, the Retail Media Cloud, is designed for retailers and marketplaces to launch and manage their own retail media networks. The company offers a suite of APIs, including the Kevel Ad Server for ad serving and campaign management, Kevel Audience for audience segmentation, and Kevel Self Serve for advertisers to manage their campaigns. The platform supports various ad formats, such as sponsored listings and native ads, and incorporates AI-driven insights to enhance advertising strategies. Kevel serves a diverse clientele, including multi-brand retailers, marketplaces, and publishers, helping them monetize their digital traffic while maintaining control over their data.

## What company datasets say Kevel raised

Funding, as reported

Reported in all **$45M** in dollars

Rounds **6**

Last round **Series C**

Last round size **$23M**

Last round date **Mar 2024**

Investors listed **13**

## Founders and team

From Kevel's own website: 17 on the team.

- **James Avery** Chief Executive Officer
- **Jaclyn Nix** Chief Operating Officer
- **John Chaplin** Chief Product Officer
- **Mike Kohn** Chief People Officer
- **Tim Ewald** Chief Technology Officer
- **Tom Shanahan** Chief Financial Officer
- **Andrew McManamon** VP of Global Sales
- **Benjamin Thompson** VP of Business Strategy
- **Claire Hansen** VP of Customer Success
- **Dylan Hulser** VP of Retail Media
- **Joe McCorkle** VP of Sales, US and Canada
- **Kate Gadzinski** VP of Business Operations
- **Paulo Cunha** VP of Product
- **Jim Douglass** Board Member
- **Leslie Pierce-Connor** General Counsel
- **Mark Mannino** Board Member
- **Philip Lewis** Board Member

Advisers *Matt Nichols* *Neil Callahan*

## On 2 portfolio pages

Investors who name them

- [Food Retail Ventures](https://millionrounds.com/fund/food-retail-ventures)
- [Laika Ventures](https://millionrounds.com/fund/laika-ventures)

Each firm lists Kevel on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

ad revenue maximization libraries user-level targeting ad platform digital advertising api user experience ai campaign management api consumers multi-channel ad delivery omnichannel ad management self-serve ads first-party data distribution inventory management campaign management api

Built with from their website

Amazon SES Osano Google Tag Manager Amazon CloudFront HREF Lang Atlassian Font Awesome GitHub Google Workspace CloudFlare

+8 more

Viewport Meta Render Readme Amazon Simple Email Service Hubspot Cloudflare WAF Varnish webpack

- **Sector:** Information technology & services
- **Industry code:** NAICS 519, 51321, 541890, SIC 7375, 7372, 7311
- **Region:** North Carolina
- **Revenue:** $17M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/kevel)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
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- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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