# Kayzen: Marketing & advertising, Berlin, Germany

> Kayzen: Kayzen is a mobile-first demand-side platform (DSP) that focuses on programmatic advertising for mobile app marketers. Based in Berlin, Germany.

Source: https://millionrounds.com/startup/kayzen (Millionrounds; every figure on the page links to its filing or article)

Germany · [Marketing & advertising startup](https://millionrounds.com/companies)

# Kayzen

Kayzen is a mobile-first demand-side platform (DSP) that focuses on programmatic advertising for mobile app marketers.

Funding reported Last round: Seed

Marketing & advertising Berlin, Germany

Company summary

- **Founded:** 2019 7 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** 4M as listed, currency not stated
- **Last round:** Seed Jan 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Kayzen has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Kayzen

Kayzen is a mobile-first demand-side platform (DSP) that focuses on programmatic advertising for mobile app marketers.

Founded in 2018 and headquartered in Berlin, Germany, with an office in Bangalore, India, Kayzen enables businesses to manage user acquisition, retargeting, and brand performance campaigns with transparency and control. The platform handles over 160 billion daily ad requests from more than 1.6 billion unique users globally, serving up to 1 billion ads per day across 180 countries. The primary offering is the Kayzen DSP, which includes tools for user acquisition, retargeting, audience management, performance optimization, and real-time analytics. It supports various ad formats, including mobile video and native ads, and features a modular architecture with machine learning-based optimization. Kayzen caters to app developers, media agencies, media buyers, and eCommerce brands, providing them with the tools to take programmatic advertising in-house and gain greater control over their campaigns.

## What company datasets say Kayzen raised

Funding, as reported

Reported in all **4M** in the source's currency

Rounds **2**

Last round **Seed**

Last round size **4M**

Last round date **Jan 2020**

Investors listed **4**

## Founders and team

From Kayzen's own website: 3 founders.

**Tim Koschella** CEO & Co-Founder

**Puneet Gupta** CPO & Co-Founder

**Servesh Jain** CTO & Co-Founder

## On 2 portfolio pages

Investors who name them

- [Lifeline Ventures](https://millionrounds.com/fund/lifeline-ventures)
- [InReach Ventures](https://millionrounds.com/fund/inreach-ventures)

Each firm lists Kayzen on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

growth white-label solutions consumers api support inventory management campaign control smart app categories demside platform dynamic bidding brand awareness interactive creatives information technology & services data transparency advertising & marketing roas creative rotation algorithms

Built with from their website

Apache Hadoop HDFS Docker HubSpot Sales Hub Google Tag Manager Amazon CloudFront WordPress.org HREF Lang Atlassian CallMiner Eureka Arc

+8 more

Google Ads Font Awesome Apache Elementor MailChimp Google Workspace CloudFlare Viewport Meta

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 513210, SIC 7375, 7311, 7372
- **Region:** Berlin
- **Revenue:** 5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/kayzen)

## Marketing & advertising in Germany

Startups like it

- [**applike group** Hamburg · founded 2016](https://millionrounds.com/startup/applike-group)
- [**Gravite** Hamburg · founded 2012](https://millionrounds.com/startup/gravite)
- [**WeQ Influencers GmbH** Berlin · founded 2018](https://millionrounds.com/startup/weq-influencers-gmbh)
- [**PAR INTÉRIM marketing & management** Berlin · founded 2009](https://millionrounds.com/startup/par-int-rim-marketing-management)
- [**Agentur 22 Werbe GmbH** Munich · founded 1998](https://millionrounds.com/startup/agentur-22-werbe-gmbh)
- [**metaphore** Hamburg · founded 2018](https://millionrounds.com/startup/metaphore)
- [**zanox** Berlin · founded 2000](https://millionrounds.com/startup/zanox)
- [**Crealytics** Berlin · founded 2008](https://millionrounds.com/startup/crealytics-2)

## Is this your company?

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