# JUUL: B2C, San Francisco, United States

> JUUL: JUUL is a manufacturer and distributor of electronic nicotine vaporizers. Based in San Francisco, United States. Founded 2015.

Source: https://millionrounds.com/startup/juul (Millionrounds; every figure on the page links to its filing or article)

United States · [B2C startup](https://millionrounds.com/companies)

# JUUL

JUUL is a manufacturer and distributor of electronic nicotine vaporizers.

Funding reported Last round: Undisclosed round

B2C San Francisco, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 1,001 1,000+ people
- **Funding reported:** $16B in dollars
- **Last round:** Undisclosed round Nov 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for JUUL has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say JUUL raised

Funding, as reported

Reported in all **$16B** in dollars

Rounds **10**

Last round **Undisclosed round**

Last round date **Nov 2023**

Investors listed **18**

Valuation **$38B, Oct 2024**

## On 5 portfolio pages

Investors who name them

- [Trog Hawley Capital](https://millionrounds.com/fund/trog-hawley-capital)
- [Rotor Capital](https://millionrounds.com/fund/rotor-capital)
- [Night Owl Ventures](https://millionrounds.com/fund/night-owl-ventures)
- [E Squared Capital Management](https://millionrounds.com/fund/e-squared-capital-management-llc)
- [Bail Capital LLC](https://millionrounds.com/fund/bail-capital-llc)

Each firm lists JUUL on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

- **Sector:** B2C
- **Part of:** Altria
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/juul)

## B2C in United States

Startups like it

- [**LeapXpert** New York · founded 2017](https://millionrounds.com/startup/leapxpert-2)
- [**Firemaps** San Francisco · founded 2021](https://millionrounds.com/startup/firemaps)
- [**CyteSi** Menlo Park · founded 2018](https://millionrounds.com/startup/cytesi)
- [**Advocate** New York · founded 2022](https://millionrounds.com/startup/advocate-3)
- [**Pageport** American Fork](https://millionrounds.com/startup/pageport)
- [**No Limbits** Iowa City · founded 2019](https://millionrounds.com/startup/no-limbits)
- [**Groomie** Chicago](https://millionrounds.com/startup/groomie)
- [**Happyō** San Francisco · founded 2020](https://millionrounds.com/startup/happy-3)

## Is this your company?

Add your raise, your deck and your story, and put JUUL in front of investors. Or tell us what we have wrong.

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