# JustWears: Apparel & fashion, London, United Kingdom

> JustWears: JustWears is a British direct-to-consumer brand founded in 2017 and based in London. Based in London, United Kingdom. Founded 2017.

Source: https://millionrounds.com/startup/justwears (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Apparel & fashion startup](https://millionrounds.com/companies)

# JustWears

JustWears is a British direct-to-consumer brand founded in 2017 and based in London.

Funding reported Last round: Seed

Apparel & fashion London, United Kingdom

Company summary

- **Founded:** 2017 9 years old
- **Team:** 2 1 to 10 people
- **Funding reported:** 3.6M as listed, currency not stated
- **Last round:** Seed Oct 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for JustWears has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About JustWears

JustWears is a British direct-to-consumer brand founded in 2017 and based in London.

The company specializes in comfortable, sustainable, and high-performance underwear and basics for both men and women. Co-founders Yang Liu and Alex Walsh aimed to improve the underwear experience by offering well-fitting and innovative designs. JustWears is B Corp certified, reflecting its commitment to environmental and social standards. The brand's core products include men's underwear featuring a patented double-pouch design for comfort, as well as women's basics like knickers and soft bras. JustWears uses MicroModal Air fabric, which is known for being exceptionally soft, breathable, and biodegradable. The company operates primarily through its online store, offering a loyalty program called "Pouch Points" to encourage repeat purchases. JustWears targets environmentally conscious consumers across the UK, Europe, and the US, and has gained significant traction through successful crowdfunding and media appearances.

## What company datasets say JustWears raised

Funding, as reported

Reported in all **3.6M** in the source's currency

Rounds **3**

Last round **Seed**

Last round size **3.4M**

Last round date **Oct 2021**

Investors listed **6**

## On a portfolio page

Investors who name them

- [igniteXL Ventures](https://millionrounds.com/fund/ignitexl-ventures)

Each firm lists JustWears on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

performance fabrics supportive design consumers supporting active lifestyle hypoallergenic apparel manufacturing odor control manufacturing supportive underwear for menopause recyclable packaging information technology & services sustainable manufacturing supportive underwear for men with sensitive skin supportive underwear for sensitive skin innovative underwear design moisture-wicking fabrics

Built with from their website

Google Tag Manager HREF Lang Paypal Google Cloud Clarity SDM Klaviyo Google Workspace CloudFlare Viewport Meta Rebuy

+8 more

Facebook SDK Amazon S3 LoyaltyLion - loyalty platform Yotpo Google Cloud Hosting Google Meet CloudFlare CDN Google Font API

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31599, SIC 2299
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/justwears)

## Apparel & fashion in United Kingdom

Startups like it

- [**Urbanic** London · founded 2019](https://millionrounds.com/startup/urbanic)
- [**TOPSHOP TOPMAN** founded 1964](https://millionrounds.com/startup/topshop-topman)
- [**Miss Selfridge** London · founded 1966](https://millionrounds.com/startup/miss-selfridge)
- [**ME+EM Ltd** London · founded 2009](https://millionrounds.com/startup/me-em-ltd)
- [**plussize.co.uk** Londonderry · founded 2005](https://millionrounds.com/startup/plussize-co-uk)
- [**SPOKE** London · founded 2013](https://millionrounds.com/startup/spoke-8)
- [**Seasalt** Falmouth · founded 1981](https://millionrounds.com/startup/seasalt)
- [**Tomorrow London** London · founded 2011](https://millionrounds.com/startup/tomorrow-london)

## Is this your company?

Add your raise, your deck and your story, and put JustWears in front of investors. Or tell us what we have wrong.

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