# Just Vertical: Farming, Toronto, Canada

> Just Vertical: Just Vertical is a Canadian indoor vertical hydroponic farming company founded in 2017. Based in Toronto, Canada. Founded 2017.

Source: https://millionrounds.com/startup/just-vertical (Millionrounds; every figure on the page links to its filing or article)

Canada · [Farming startup](https://millionrounds.com/companies)

# Just Vertical

Just Vertical is a Canadian indoor vertical hydroponic farming company founded in 2017.

Email

Funding reported Last round: Seed

Farming Toronto, Canada

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** 2M as listed, currency not stated
- **Last round:** Seed Oct 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Just Vertical has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Just Vertical

Just Vertical is a Canadian indoor vertical hydroponic farming company founded in 2017.

Based in Etobicoke, Toronto, it focuses on creating innovative solutions that allow individuals and commercial clients to grow fresh herbs, leafy greens, and vegetables at home without soil, pesticides, or excessive water usage. The company aims to eliminate food insecurity by empowering people to grow their own food locally. The product lineup includes the AVA modular hydroponic unit for suburban homeowners, the compact EVE Tower for urban dwellers, and the Eco Living Green Wall for advanced home growers or small commercial use. Just Vertical also offers custom-mixed nutrients, pre-packaged seed pods, and a subscription service for continuous harvesting. Their systems feature built-in LED lighting and automated watering, making indoor gardening accessible and efficient. With a commitment to sustainability, Just Vertical serves both personal and commercial markets, promoting year-round food production and reducing reliance on traditional farming methods.

## What company datasets say Just Vertical raised

Funding, as reported

Reported in all **2M** in the source's currency

Rounds **3**

Last round **Seed**

Last round date **Oct 2021**

Investors listed **5**

## Founders and team

From Just Vertical's own website: 4 on the team.

- **Christopher Di Grazia** Marketing & Growth Lead
- **Gloria Yang** Sales Analyst
- **Megan Yamamoto** Community Manager
- **Patrick Ladly-Fredeen** Operations & Sales Lead

## On a portfolio page

Investors who name them

- [Maple Leaf Angels](https://millionrounds.com/fund/maple-leaf-angels)

Each firm lists Just Vertical on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care consumers indoor farm research manufacturing indoor farm for hospitals hydroponic technology support custom hydroponic farms urban greens information technology & services automated watering indoor farm products modular farming systems indoor farm support services custom indoor farms indoor farm technology food production

Built with from their website

Google Maps Google Calendar HubSpot Sales Hub Google Tag Manager HREF Lang Paypal Google Ads Clarity SDM YouTube Google Workspace

+8 more

Later CloudFlare Viewport Meta CSS Element UI Hubspot Cloudflare WAF Facebook SDK

- **Sector:** Farming
- **Industry code:** NAICS 33324, 333111, 337110
- **Region:** Ontario
- **Revenue:** 1.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/just-vertical)

## Farming in Canada

Startups like it

- [**Terramera** Vancouver · founded 2010 *Raised*](https://millionrounds.com/company/terramera)
- [**Semios** Vancouver · founded 2010](https://millionrounds.com/startup/semios)
- [**Sollum Technologies** Montreal · founded 2015](https://millionrounds.com/startup/sollum-technologies)
- [**Winter Farm** Brossard · founded 2018](https://millionrounds.com/startup/winter-farm)
- [**Elevate Farms** Toronto · founded 2017](https://millionrounds.com/startup/elevate-farms)
- [**TruLeaf** Halifax · founded 2011](https://millionrounds.com/startup/truleaf-2)
- [**Les Fermes Lufa / Lufa Farms** Montreal · founded 2010](https://millionrounds.com/startup/les-fermes-lufa-lufa-farms)
- [**Verge Agriculture** Calgary · founded 2019](https://millionrounds.com/startup/verge-agriculture)

## Is this your company?

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