# Jöttnar: Sporting goods, Cardiff, United Kingdom

> Jöttnar: Jöttnar is a premium outdoor apparel brand based in Cardiff, Wales, specializing in technical clothing designed for extreme mountain conditions.

Source: https://millionrounds.com/startup/j-ttnar (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Sporting goods startup](https://millionrounds.com/companies)

# Jöttnar

Jöttnar is a premium outdoor apparel brand based in Cardiff, Wales, specializing in technical clothing designed for extreme mountain conditions.

Funding reported Last round: Equity crowdfunding

Sporting goods Cardiff, United Kingdom

Company summary

- **Founded:** 2011 15 years old
- **Team:** 12 11 to 50 people
- **Funding reported:** 2.7M as listed, currency not stated
- **Last round:** Equity crowdfunding Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Jöttnar has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Jöttnar

Jöttnar is a premium outdoor apparel brand based in Cardiff, Wales, specializing in technical clothing designed for extreme mountain conditions.

Founded in 2011 by former Royal Marine commandos Tommy Kelly and Steve Howarth, the company focuses on creating high-performance gear for activities such as climbing, skiing, and mountaineering. The brand offers a curated product line of 20 core items, including hardshell jackets, down jackets, midlayers, and technical trousers. Jöttnar uses top-quality materials from renowned suppliers like Pertex and Polartec, ensuring durability and performance. Each product is rigorously tested by the founders and their Pro Team athletes, which includes professional mountain guides and extreme sports enthusiasts. Jöttnar caters to a niche audience of serious climbers, skiers, and outdoor adventurers who demand reliable gear for challenging environments. The company emphasizes performance over fashion, providing apparel that meets the needs of those who tackle the harshest conditions on the planet.

## What company datasets say Jöttnar raised

Funding, as reported

Reported in all **2.7M** in the source's currency

Rounds **3**

Last round **Equity crowdfunding**

Last round size **1.5M**

Last round date **Jan 2023**

Investors listed **3**

## On a portfolio page

Investors who name them

- [Venrex](https://millionrounds.com/fund/venrex)

Each firm lists Jöttnar on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

performance fabrics professional athletes insulation consumers breathable fabrics midlayers outdoor clothing and gear climbing apparel information technology & services mountaineering gear technical outdoor clothing sporting goods manufacturing skiing ski wear waterproof clothing moisture-wicking

Built with from their website

Google Tag Manager Paypal Clarity SDM Font Awesome CloudFlare Viewport Meta Amazon S3 OWL Carousel Priority Hints Google Font API

+8 more

Apple Pay Mobile Friendly Shopify CampaignMonitor Open Graph Amazon Advertising jQuery RSS

- **Sector:** Sporting goods
- **Industry code:** NAICS 33992, 458110, SIC 2299, 5699
- **Region:** Wales
- **Revenue:** 322k a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/j-ttnar)

## Sporting goods in United Kingdom

Startups like it

- [**CLASSIC FOOTBALL SHIRTS LIMITED** Huntingdon · founded 2015](https://millionrounds.com/startup/classic-football-shirts-limited)
- [**SportPursuit** London · founded 2011](https://millionrounds.com/startup/sportpursuit)
- [**Silverfish UK Ltd** Saltash · founded 1999](https://millionrounds.com/startup/silverfish-uk-ltd)
- [**Griptonite** Newcastle upon Tyne · founded 2009](https://millionrounds.com/startup/griptonite)
- [**hylo** London · founded 2020](https://millionrounds.com/startup/hylo-3)
- [**MUOV** Slough · founded 2014](https://millionrounds.com/startup/muov)
- [**Rutland Cycling Ltd.** Northampton · founded 1981](https://millionrounds.com/startup/rutland-cycling-ltd)
- [**Hytro** London · founded 2018](https://millionrounds.com/startup/hytro)

## Is this your company?

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