# iSocket: Marketing & advertising, San Francisco, United States

> iSocket: iSocket is an advertising technology platform that specializes in programmatic direct advertising. Based in San Francisco, United States. Founded 2008.

Source: https://millionrounds.com/startup/isocket (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# iSocket

iSocket is an advertising technology platform that specializes in programmatic direct advertising.

Funding reported Last round: Undisclosed round

Marketing & advertising San Francisco, United States

Company summary

- **Founded:** 2008 18 years old
- **Team:** 4 1 to 10 people
- **Funding reported:** $21M in dollars
- **Last round:** Undisclosed round Feb 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for iSocket has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About iSocket

iSocket is an advertising technology platform that specializes in programmatic direct advertising.

Acquired by Rubicon Project in 2014, it now operates under Magnite. The platform simplifies the buying and selling of premium, reserved inventory through automation, reducing errors and overhead costs associated with manual media sales. iSocket offers tools for both publishers and advertisers. The iSocket For Publishers (iFP) provides sales automation and programmatic direct tools to enhance publisher sales strategies. The iSocket For Advertisers (iFA) enables agencies and brands to execute orders of guaranteed inventory directly with top publishers. Founded in 2008, iSocket is headquartered in San Francisco, CA, with additional offices in New York.

## What company datasets say iSocket raised

Funding, as reported

Reported in all **$21M** in dollars

Rounds **5**

Last round **Undisclosed round**

Last round size **$8.0M**

Last round date **Feb 2018**

Investors listed **17**

SEC Form D **$11M sold, 2 filings, last Nov 2012**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **John Ramey** Executive Officer, Director i
- **Mark Liao** Executive Officer i

On the board, as filed i *John Beriker* *Seth Levine*

## On a portfolio page

Investors who name them

- [Pipeline Capital Partners](https://millionrounds.com/fund/pipeline-capital-partners)

Each firm lists iSocket on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

programmatic direct api consumers enterprises sales and marketing ad sales information technology & services enterprise software information technology advertising brand marketing software sales & marketing internet marketing & advertising consumer internet

- **Sector:** Marketing & advertising
- **Region:** California
- **Part of:** Magnite
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/isocket)

## How it ended, so far

Exit

Exit Buyer Price When

Acquired Rubicon Project undisclosed Nov 2014

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

Add your raise, your deck and your story, and put iSocket in front of investors. Or tell us what we have wrong.

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