# Intowow: Marketing & advertising, Taiwan

> Intowow: Intowow is an ad-tech company based in Taipei, Taiwan, dedicated to enhancing programmatic advertising revenue for digital publishers. Based in Taiwan.

Source: https://millionrounds.com/startup/intowow (Millionrounds; every figure on the page links to its filing or article)

Taiwan · [Marketing & advertising startup](https://millionrounds.com/companies)

# Intowow

Intowow is an ad-tech company based in Taipei, Taiwan, dedicated to enhancing programmatic advertising revenue for digital publishers.

Funding reported Last round: Series A

Marketing & advertising Taiwan

Company summary

- **Founded:** 2014 12 years old
- **Team:** 14 11 to 50 people
- **Funding reported:** 5M as listed, currency not stated
- **Last round:** Series A Apr 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Intowow has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Intowow

Intowow is an ad-tech company based in Taipei, Taiwan, dedicated to enhancing programmatic advertising revenue for digital publishers.

The company specializes in AI-driven dynamic floor pricing optimization and yield management. Its core offering focuses on using proprietary algorithms to analyze buyer behavior data, allowing publishers to set optimal floor prices and improve their overall yields. The team at Intowow consists of ad-tech consultants, data scientists, and software architects who work with over 200 publishers across 20 countries. Their services include yield optimization, programmatic revenue improvement, and inventory analysis, all aimed at helping publishers make informed decisions. Intowow's products, such as its core optimization service and YieldBooster, are designed to integrate seamlessly with publisher ad management platforms, enhancing the programmatic advertising experience.

## What company datasets say Intowow raised

Funding, as reported

Reported in all **5M** in the source's currency

Rounds **1**

Last round **Series A**

Last round size **5M**

Last round date **Apr 2017**

Investors listed **1**

## On a portfolio page

Investors who name them

- [AppWorks](https://millionrounds.com/fund/appworks)

Each firm lists Intowow on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

exchange bidding auction intelligence inventory management sellside auction intelligence computer & network security ad monetization strategy enterprises ad operation automation advertising technology revenue uplift yieldbooster ad exchange integration ad inventory management information technology & services ad revenue optimization programmatic yield maximization

Built with from their website

Google Tag Manager Amazon CloudFront Google Workspace CloudFlare Viewport Meta Webflow Hosting Google Meet CloudFlare CDN CAPTCHA Google Font API

+8 more

Mobile Friendly Open Graph Amazon Route 53 jQuery Cloudflare DNS Google Analytics HTTP/3 Google Analytics 4

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54151, 541890, 51321, SIC 7375, 7311, 7372
- **Region:** New Taipei City
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/intowow-innovation)

## Marketing & advertising in Taiwan

Startups like it

- [**Yahoo Ad Tech - APAC** Taipei](https://millionrounds.com/startup/yahoo-ad-tech-apac)
- [**koodata** founded 2015](https://millionrounds.com/startup/koodata)
- [**Wavenet Technology** Taipei · founded 2010](https://millionrounds.com/startup/wavenet-technology)
- [**Digit Spark** founded 2017](https://millionrounds.com/startup/digit-spark)
- [**funP Innovation Group** founded 2009](https://millionrounds.com/startup/funp-innovation-group)
- [**PicSee Inc.** Taipei · founded 2016](https://millionrounds.com/startup/picsee-inc)
- [**CAPSULE** founded 2013](https://millionrounds.com/startup/capsule-6)

## Is this your company?

Add your raise, your deck and your story, and put Intowow in front of investors. Or tell us what we have wrong.

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