# Into The Gloss: Information technology & services, New York, United States

> Into The Gloss: Into The Gloss is a New York-based digital beauty publication founded in 2010 by Emily Weiss. Based in New York, United States. Founded 2011.

Source: https://millionrounds.com/startup/into-the-gloss (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Into The Gloss

Into The Gloss is a New York-based digital beauty publication founded in 2010 by Emily Weiss.

Funding reported Last round: Undisclosed round

Information technology & services New York, United States

Company summary

- **Founded:** 2011 15 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** $10M in dollars
- **Last round:** Undisclosed round Jan 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Into The Gloss has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Into The Gloss

Into The Gloss is a New York-based digital beauty publication founded in 2010 by Emily Weiss.

It explores the personal beauty routines of inspiring women, including fashion insiders and celebrities. As the editorial arm of Glossier, Into The Gloss serves as a platform for readers to celebrate their beauty approaches and discover products they love. The publication features in-depth interviews and profiles with influencers, editors, and models, focusing on their beauty routines. It also provides curated product reviews and lifestyle tips, fostering a community around beauty essentials. The site has historically attracted over 1 million unique visitors monthly, appealing primarily to Millennial and Gen Z consumers seeking authentic beauty advice. With a dedicated team, Into The Gloss continues to be a significant voice in digital beauty media, connecting editorial storytelling with product discovery.

## What company datasets say Into The Gloss raised

Funding, as reported

Reported in all **$10M** in dollars

Rounds **3**

Last round **Undisclosed round**

Last round size **$460K**

Last round date **Jan 2015**

Investors listed **6**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Emily Weiss** Executive Officer, Director i
- **Michael Harper** Executive Officer, Director i

On the board, as filed i *Kirsten Green*

## The company, in detail

What they build

Known for

makeup libraries beauty product recommendations beauty products beauty editorial content beauty culture beauty insider interviews hair care beauty industry news product reviews information technology & services beauty trends analysis beauty routines of women beauty product reviews beauty profiles celebrity beauty

Built with from their website

Google Workspace CloudFlare Google Meet CloudFlare CDN DocuSign Valimail Cloudflare DNS Zoom Meetings Google Search Console Gmail

- **Sector:** Information technology & services
- **Industry code:** NAICS 519, 513120, SIC 2711, 2721
- **Region:** New York
- **Part of:** Glossier, Inc.
- **Revenue:** $5.3M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/into-the-gloss)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

Add your raise, your deck and your story, and put Into The Gloss in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)