# Instituto Beleza Natural: Cosmetics, Rio de Janeiro, Brazil

> Instituto Beleza Natural: Instituto Beleza Natural is the largest Brazilian network specializing in high-quality products and treatments for curly and wavy...

Source: https://millionrounds.com/startup/instituto-beleza-natural (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Cosmetics startup](https://millionrounds.com/companies)

# Instituto Beleza Natural

Instituto Beleza Natural is the largest Brazilian network specializing in high-quality products and treatments for curly and wavy hair.

Funding reported Last round: Private equity

Cosmetics Rio de Janeiro, Brazil

Company summary

- **Founded:** 1993 33 years old
- **Team:** 3,000 1,000+ people
- **Funding reported:** 31M as listed, currency not stated
- **Last round:** Private equity Jun 2013

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Instituto Beleza Natural has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Instituto Beleza Natural

Instituto Beleza Natural is the largest Brazilian network specializing in high-quality products and treatments for curly and wavy hair.

Founded in 1993 in Rio de Janeiro by Heloísa Assis, Leila Velez, Rogério Assis, and Jair Conde, the company has grown from a small shop in Tijuca to 28 locations across states like Rio de Janeiro, Espírito Santo, Bahia, São Paulo, and Minas Gerais. The institute offers beauty services including haircuts, coloring, makeup, and hairstyling, with a unique collection of 30 specific haircuts for curly and wavy hair. Unlike traditional salons that aim to straighten hair, Instituto Beleza Natural focuses on enhancing natural curls, promoting healthy hair growth. The company also operates a cosmetics factory called Cor Brasil, which develops exclusive products for various hair types, including the Fortalece e Cresce kit for at-home use. With a dedicated team of trained professionals, the institute serves around 60,000 clients monthly, primarily Brazilian women, addressing a significant market need.

## What company datasets say Instituto Beleza Natural raised

Funding, as reported

Reported in all **31M** in the source's currency

Rounds **1**

Last round **Private equity**

Last round size **31M**

Last round date **Jun 2013**

Investors listed **1**

## The company, in detail

What they build

Known for

haircuts hair care for underserved communities brazilian beauty community empowerment in beauty consumers super hydration caring for colored hair curl defining curl definition products scalp massage ligth styling curly hair treatment beauty salons distribution manufacturing hair care

Built with from their website

Flickity Yoast SEO Google Tag Manager WordPress.org Apache Packery YouTube Google Workspace Viewport Meta Yoast

+8 more

CookieYes Protheus Vimeo Babel Amazon AWS Wordpress Google Meet jQuery Migrate

- **Sector:** Cosmetics
- **Industry code:** NAICS 812112, 325620, SIC 2844, 7231
- **Region:** State of Rio de Janeiro
- **Revenue:** 17.7M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/beleza-natural)

## Cosmetics in Brazil

Startups like it

- [**Sallve** Sao Paulo · founded 2018](https://millionrounds.com/startup/sallve)
- [**BEYOUNG** Sao Paulo · founded 2015](https://millionrounds.com/startup/beyoung)
- [**Men's Market** Sao Paulo · founded 2012](https://millionrounds.com/startup/men-s-market)
- [**Feel** Jundiai · founded 2020](https://millionrounds.com/startup/feel-5)
- [**CDC Distribuidora** Ponta Grossa · founded 2016](https://millionrounds.com/startup/cdc-distribuidora)
- [**Bewo** Sao Paulo](https://millionrounds.com/startup/bewo-2)
- [**Meu Q** Sao Paulo · founded 2019](https://millionrounds.com/startup/meu-q)
- [**Probelle Cosmética** Queimados · founded 2010](https://millionrounds.com/startup/probelle-cosm-tica)

## Is this your company?

Add your raise, your deck and your story, and put Instituto Beleza Natural in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)