# InStitchu: Apparel & fashion, Sydney, Australia

> InStitchu: InStitchu is an online custom tailor based in Sydney, Australia, specializing in made-to-measure menswear and womenswear. Based in Sydney, Australia.

Source: https://millionrounds.com/startup/institchu (Millionrounds; every figure on the page links to its filing or article)

Australia · [Apparel & fashion startup](https://millionrounds.com/companies)

# InStitchu

InStitchu is an online custom tailor based in Sydney, Australia, specializing in made-to-measure menswear and womenswear.

Funding reported Last round: Undisclosed round

Apparel & fashion Sydney, Australia

Company summary

- **Founded:** 2012 14 years old
- **Team:** 92 51 to 200 people
- **Funding reported:** 10M as listed, currency not stated
- **Last round:** Undisclosed round Jun 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for InStitchu has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About InStitchu

InStitchu is an online custom tailor based in Sydney, Australia, specializing in made-to-measure menswear and womenswear.

Founded in 2012 by Robin McGowan and James Wakefield, the company combines traditional tailoring with modern digital retail to offer a personalized clothing experience at an affordable price. InStitchu operates in the Fashion Tech sector and has expanded its presence with showrooms in major Australian cities and New York. The company provides a fully customizable online design platform, allowing customers to create garments from scratch or modify pre-set templates. Their offerings include custom suits, tailored shirts, casual wear, and accessories, all made from premium fabrics like Australian merino wool and cashmere. Garments are manufactured in Shandong, China, under the supervision of skilled tailors, ensuring quality and fit. InStitchu delivers custom-made clothing within 3 to 4 weeks, supported by a "perfect fit guarantee." The brand serves a global market, catering to both men and women for various occasions, including work, casual outings, and weddings.

## What company datasets say InStitchu raised

Funding, as reported

Reported in all **10M** in the source's currency

Rounds **4**

Last round **Undisclosed round**

Last round size **8.3M**

Last round date **Jun 2022**

Investors listed **9**

## On a portfolio page

Investors who name them

- [Jampad](https://millionrounds.com/fund/jampad)

Each firm lists InStitchu on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

luxury goods consumers tailoring showrooms apparel manufacturing distribution manufacturing bespoke menswear corporate suits woolmark certified fabrics clothing retail luxury tailoring technology european tailors italian mills information technology & services tailoring technology custom

Built with from their website

Google Maps Google App Engine Atlassian Google Cloud Google Cloud Run Google Workspace CloudFlare Viewport Meta Emotion dc.js

+8 more

Yotpo Loyalty & Referrals Hubspot Square Payments Afterpay webpack Swell Rewards Yotpo Google Cloud Hosting

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31599, 448190, 454110, SIC 2299
- **Region:** New South Wales
- **Revenue:** 10.3M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/institchu)

## Apparel & fashion in Australia

Startups like it

- [**Panache Haute Couture** Seven Hills · founded 2010](https://millionrounds.com/startup/panache-haute-couture)
- [**CAMILLA** Sydney · founded 2004](https://millionrounds.com/startup/camilla)
- [**SPELL** Byron Bay · founded 2009](https://millionrounds.com/startup/spell-3)
- [**GlamCorner** Sydney · founded 2012](https://millionrounds.com/startup/glamcorner)
- [**Fame and Partners** Sydney · founded 2013](https://millionrounds.com/startup/fame-and-partners)
- [**Bellroy** Melbourne · founded 2010](https://millionrounds.com/startup/bellroy)
- [**BlockTexx** Loganholme · founded 2018](https://millionrounds.com/startup/blocktexx)
- [**Aya (Aya)** founded 2024](https://millionrounds.com/startup/aya-aya)

## Is this your company?

Add your raise, your deck and your story, and put InStitchu in front of investors. Or tell us what we have wrong.

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