# Infinity: Computer Software, Reigate, United Kingdom

> Infinity: Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, giving you the...

Source: https://millionrounds.com/startup/infinity-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Computer Software startup](https://millionrounds.com/companies)

# Infinity

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, giving you the power to: • Fill attribution blind

Funding reported Last round: Debt financing

Computer Software Reigate, United Kingdom

Company summary

- **Founded:** 2010 16 years old
- **Team:** 440 201 to 1,000 people
- **Funding reported:** 23.9M as listed, currency not stated
- **Last round:** Debt financing Jan 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Infinity has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Infinity

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, giving you the power to: • Fill attribution blind

spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security ensures the data from every single one stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed up by a highly decorated customer success team spanning the UK, Europe, and the USA, users fully are supported as they work towards smarter decision-making and better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms – and share customer journeys and insights that aid closing with call handling teams to improve conversion rates all the way through the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage Start the conversation today - Call 0330 0295 676

## What company datasets say Infinity raised

Funding, as reported

Reported in all **23.9M** in the source's currency

Rounds **2**

Last round **Debt financing**

Last round date **Jan 2025**

Investors listed **2**

## Computer Software in United Kingdom

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