# Improvado: Information technology & services, San Diego, United States > Improvado: Improvado is an AI-powered marketing intelligence and analytics platform based in San Diego, California. Based in San Diego, United States. Source: https://millionrounds.com/startup/improvado (Millionrounds; every figure on the page links to its filing or article) United States · [Information technology & services startup](https://millionrounds.com/companies) # Improvado Improvado is an AI-powered marketing intelligence and analytics platform based in San Diego, California. Funding reported Last round: Series A Information technology & services San Diego, United States Company summary - **Founded:** 2015 11 years old - **Team:** 100 51 to 200 people - **Funding reported:** $30M in dollars - **Last round:** Series A May 2022 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Improvado has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Improvado Improvado is an AI-powered marketing intelligence and analytics platform based in San Diego, California. Founded in 2015, the company focuses on automating marketing reporting, data extraction, transformation, and governance. With a team of approximately 51 to 200 employees, Improvado serves as a marketer-focused Integration Platform as a Service (iPaaS) and advanced ETL (Extract, Transform, Load) solution. The platform integrates data from over 500 marketing, sales, and MarTech sources, providing a unified view of marketing performance and ROI. Key features include automated data integration, advanced data processing, AI-powered analytics, and automated reporting. Improvado caters to medium to large enterprises, marketing agencies, and internal marketing teams across various industries, including finance, healthcare, gaming, and e-commerce. The company has raised $33 million in funding and is led by CEO Daniel Kravtsov. ## What company datasets say Improvado raised Funding, as reported Reported in all **$30M** in dollars Rounds **4** Last round **Series A** Last round size **$22M** Last round date **May 2022** Investors listed **5** ## Founders and team From Improvado's own website: 15 founders, 15 on the team. **Arup Banerjee** CEO & Co-founder at Windfall. **Bradford Oberwager** Founder & CEO at Jyve. **Daniel Kravtsov** CEO, Founder **Joe Zawadzki** CEO & Co-founder of MediaMath. **Josh Levy** Co-Founder & CEO at BeenVerified Inc. **Rajeev Goel** CEO & Co-Founder of PubMatic. **Russ Fradin** CEO & Co-Founder of Dynamic Signal. **Dmitry Nasikanov** CTO, Co-Founder **Saran Chari** CTO Coach, Co-Founder at Rotten Tomatoes. **Nikhil Dixit** VP at LiveRamp, Co-founder at Arbor. **Ali Flynn** Director of Sales, Co-Founder **Charlie Songhurst** Founder of Katana Capital. **Kotaro Tamura** Founder & Exec Chairman at BrightFunnel. **Nadim Hossain** Founder & Exec Chairman at BrightFunnel. **Peter Kazanjy** Co-Founder at Atrium HQ. - **Anneka Gupta** Co-CEO at LiveRamp. - **Bill Demas** CEO at Conviva. - **Dave Fall** CEO at Brand Networks. - **Kim Perell** CEO at Amobee, CEO at Turn. - **Peter Kellner** Chairman & CEO of Richmond Global Compass. - **Toby Gabriner** CEO at AdRoll. - **Bryan Morris** CFO at LiveRamp. - **Mark Jacobstein** Chief User Engagement Officer at Guardant Health. - **Ariel Lebowits** Head of M&A at OLX Group. - **Ilia Kolesnikov** Deputy Head of Professional Services - **Nick Snopov** VP of Design - **Olivier Labbe** VP of Sales - **Peter Cloutier** VP Solutions and Value Engineering - **Roma Vinogradov** VP of Product - **Sergei Kliukvin** VP of Operations ## On 4 portfolio pages Investors who name them - [Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) - [Cabra VC](https://millionrounds.com/fund/cabra-vc) - [brayne.vc](https://millionrounds.com/fund/brayne-vc) - [Beyond Hook Ventures](https://millionrounds.com/fund/beyond-hook-ventures) Each firm lists Improvado on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for marketing strategy automated quality assurance health care data governance policies marketing reporting data export automation professional services enterprise-grade security consumers enterprise analytics data governance automated data blending bi tool compatibility marketing analytics dashboards custom dashboards computer & network security Built with from their website Docker HubSpot Sales Hub Amazon SES Google Tag Manager Amazon CloudFront Tableau dbt Google Ads MailChimp Google Workspace +8 more Viewport Meta LinkedIn Ads CSS Zoomdata Copilot IBM ILOG CPLEX Optimization Studio Google Cloud BigQuery Lucide - **Sector:** Information technology & services - **Industry code:** NAICS 54161, 513210, SIC 7375, 7372 - **Region:** California - **Revenue:** $12M a year, as listed ## Information technology & services in United States Startups like it - [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks) - [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo) - [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe) - [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor) - [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab) - [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition) - [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket) - [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey) ## Is this your company? 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