# hylo: Sporting goods, London, United Kingdom

> hylo: Hylo Athletics is a UK-based sustainable sportswear brand founded in 2020 by former professional footballer Michael Doughty.

Source: https://millionrounds.com/startup/hylo-3 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Sporting goods startup](https://millionrounds.com/companies)

# hylo

Hylo Athletics is a UK-based sustainable sportswear brand founded in 2020 by former professional footballer Michael Doughty.

Funding reported Last round: Series A

Sporting goods London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** 4.4M as listed, currency not stated
- **Last round:** Series A Dec 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for hylo has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About hylo

Hylo Athletics is a UK-based sustainable sportswear brand founded in 2020 by former professional footballer Michael Doughty.

The company focuses on creating high-performance running shoes made from renewable and recycled materials, such as algae bloom foam, natural rubber, and organic cotton. Their flagship product, the Impact running shoe, is designed for both men and women and emphasizes comfort, durability, and environmental responsibility. Hylo Athletics is committed to sustainability, operating as a carbon-negative company that removes more carbon from the atmosphere than it emits. They offer a direct-to-consumer e-commerce model and have established partnerships with specialist running retailers in the US, UK, and Europe. The brand also engages in community initiatives to promote movement accessibility and environmental advocacy. With a growing presence in Asia, Hylo Athletics aims to appeal to environmentally conscious athletes who seek eco-friendly footwear options without compromising on performance.

## What company datasets say hylo raised

Funding, as reported

Reported in all **4.4M** in the source's currency

Last round **Series A**

Last round size **1.1M**

Last round date **Dec 2025**

## On a portfolio page

Investors who name them

- [Eka Ventures](https://millionrounds.com/fund/eka-ventures)

Each firm lists hylo on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

supercritical foam formula 1 tire-inspired grip consumers hyperbolt technology sustainable athletic footwear distribution manufacturing carbon footprint reduction information technology & services vegan shoes sporting goods manufacturing castor bean nylon environmental services bio-eva foam sustainability bio-based materials

Built with from their website

Reviews.io Google Tag Manager Paypal Klaviyo YouTube Google Workspace CloudFlare Viewport Meta Afterpay Shoplift

+8 more

Google Meet Priority Hints Apple Pay Mobile Friendly Shopify Bootstrap Open Graph RSS

- **Sector:** Sporting goods
- **Industry code:** NAICS 33992, 448210, SIC 3751, 5661
- **Region:** England

## Sporting goods in United Kingdom

Startups like it

- [**CLASSIC FOOTBALL SHIRTS LIMITED** Huntingdon · founded 2015](https://millionrounds.com/startup/classic-football-shirts-limited)
- [**SportPursuit** London · founded 2011](https://millionrounds.com/startup/sportpursuit)
- [**Silverfish UK Ltd** Saltash · founded 1999](https://millionrounds.com/startup/silverfish-uk-ltd)
- [**Griptonite** Newcastle upon Tyne · founded 2009](https://millionrounds.com/startup/griptonite)
- [**MUOV** Slough · founded 2014](https://millionrounds.com/startup/muov)
- [**Rutland Cycling Ltd.** Northampton · founded 1981](https://millionrounds.com/startup/rutland-cycling-ltd)
- [**Jöttnar** Cardiff · founded 2011](https://millionrounds.com/startup/j-ttnar)
- [**Hytro** London · founded 2018](https://millionrounds.com/startup/hytro)

## Is this your company?

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